Comparison of Marketing Strategies Essay Example | Topics and Well Written Essays - 1750 words

Comparison of Marketing Strategies - try ExampleIt is renowned for being the flag carrier air attend confederacy of United Kingdom. The company is the biggest airline in the country on the basis of the fleet size, the total reduce of flights in the transnational land, the international destinations etc. British Airways is the second largest among all the airline companies on the basis of the total number of travellers carried. British Airways Board was formed in 1971 for controlling two big domesticated airline companies, BEA and BOAC and too two small airline companies, Northeast Airlines and Cambrian Airways. On 31st March 1974, all the quartette companies merged and British Airways was formed. The company started expanding its operations by the acquisition of British Caledonian (in 1987) and Dan Air (in 1992). The company also formed strategic alliance with Cathay Pacific, Qantas, American Airlines and Canadian Airlines. The alliance is counted as the third largest allianc e, close to Star Alliance and Sky Team. British Airways is a subsidiary of International Airlines Group, which has been listed in London memory Exchange and FTSE 100 Index. The loyalty of the employees as well as the former colleagues along with the collection of well-favored arts has helped British Airways to gain competitive advantage over its competitors. As already mentioned, the company is a merger of the four companies BEA, BOAC, the North East Airlines and Cambrian Airways. The current alliance with the Qantas, Cathay Pacific, American Airlines and Canadian Airlines has made British Airways the third largest alliance. ... BA CityFlyer, a fully owned subsidiary of British Airways provides go to twenty different destinations in Europe. Although the main focus is given on the financial markets by the company, it has belatedly extended the operations and achieved a remarkable position in the leisure market. There are umteen other services provided by the company like car re ntal service, hotel service etc. The clarified services provided by the company in both international as well as domestic land open helped it to achieve a achievementful position in the market. Service marketing ripple for British Airways in UKs and USAs perspective 7Ps of marketing gives set of policies think to the product, price, promotion, place, physical evidence, process and people which generally affects the purchasing decision of the customers. These policies are set by the management. The success of a line of merchandise involves a long process where achieving success depends on the marketing the success cerebrate to marketing depends on the marketing strategies and finally the marketing strategies deal with the elements of 7Ps of marketing. Thus the implementation of suppress strategies in 7Ps of marketing is very important for the achievement of success by a business enterprise. A service marketing mix is the mix of the marketing plans of the company (Belohlavek, 2008). Product The product or service strategy of a company should be such that it gains the attraction of the customers easily. The product or service strategy should be planned in such a manner that it provides satisfaction to the needs of the customers and have a differential advantage over the product offerings by the competitors (Hobbs, 2011 Masterson & Pickton, 2010). British Airways provides quality services to its