Social Media And Social Networking - 3309 Words

Lachapelle (2011) explains, â€Å"The use of social media and social networking has become a significant force in political organizing, social interaction, and economic development. A growing body of literature now describes the use of social media as a tool in areas such as political action, democracy promotion, business marketing, and public relations management. The use of social media specifically in the field of community and economic development has also recently begun to receive scholarly attention. There is strong evidence to suggest that social networks can improve socioeconomic well-being of communities. For example, Eagle, Macy, Claxton (2010) found the structure of social networks and related diversity of individuals‟ relationships is strongly correlated with the economic development of communities† (Para, 1, 2, 3). This essay will discuss possible solutions that could help communities provide greater access to broadband internet, why citizens need interne t access, and how it would enhance community development, Also, what government services could be transmitted to citizens through the Internet, and last, how social networking sites are an effective mechanism for communities to link citizens and encourage community development. Internet Access Citizens that do not have fast, affordable, and reliable Internet access are hugely disadvantaged in the present economy and the gap in-between the connected, and the unconnected community is getting bigger (Mitchell Show MoreRelatedSocial Media And Social Networking1431 Words   |  6 Pages105 Analysis 3 11-28-16 The meaning of social media is the utilization of electronic and portable advances to transform correspondence into an intuitive discourse. Social networking, then again, is a social structure with individuals who are joined by a typical intrigue. Obviously, now, the meaning of social media appears like a misrepresentation. In the most recent quite a while, innovation has brought us extremely distant from where we began and social media nearly appears as though it is a totallyRead MoreSocial Media And Social Networking966 Words   |  4 PagesSocial networking is the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself (Oxford Dictionary). Social media includes the websites and applications that enable users to create and share content or to participate in social networking (Oxford Dictionary). The world has seen an exponential growth in social media within the past decade that has truly transformed the way peop le interact. This originated from Compuserve in SeptemberRead MoreSocial Media And Social Networking1550 Words   |  7 PagesSeveral advantages and disadvantages of social media such as Facebook or Twitter that Kent State students are use the purpose of social media and how often students are use social media. The social networking is a tool that is used by the people of modern world. The use of social networking is common in all parts of the world. The basic idea that revolves around the social networking site revolves around the purpose to promote and help to communicate with the world. However, the technology seemsRead MoreSocial Networking And Social Media1301 Words   |  6 PagesSocial networking sites create an unspoken competition between users which will cause them to experience low self-esteem. For instance, people compete for social capital: relationships with people among a society. Jacob Silverman stated, â€Å"If I don’t get ten faves in the first three minu tes after tweeting something, I’ll probably just delete it, an amateur comedian told the wall street journal†¦What the comedian really fears is the loss of followers and social capital† (Silverman 25). When people postRead MoreSocial Media And Social Networking921 Words   |  4 PagesSocial media is the communication between individuals and groups to share and exchange their ideas through internet. The social networking is part of social media which plays the important role in today’s life. The biggest impact of the social networking is on children, youngs, and adults. Nowaday children are growing up surrounded by technology. They like to use technology such as mobile, tablets, and computers because they can connect easily to social network. We all know how important social networkingRead MoreSocial Media And Social Networking Essay1109 Words   |  5 Pageswould you be able to explain what the definition of â€Å"social media† is? Social media is the noun used to define websites that enable users to create and share content or to participate in social networking. Now you may wonder, what is the difference in social media and social networking? â€Å"Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, Google+ and InstagramRead MoreSocial Media And Social Networking1459 Words   |  6 Pagesthe first email was delivered, social media has taken the world by a storm with millions of demographic groups choosing to connect through social networking platforms that facilitate a multifaceted level of online communication. As of May 2011, Facebook was named the number one social networking site with over one billion users and 864 million daily active users (Satici Uysal, 2015, p.185). The surging popularity of Facebook, which was designed to foster social interaction, is unpre cedented. ConverselyRead MoreSocial Media And Social Networking1688 Words   |  7 PagesWithin the past decade, social media usage has increased exponentially, especially amongst adolescents (Blease, 2015). The emergence of social networking sites has provided society with a fast and convenient way to stay in contact with family, friends and even acquaintances. Major social networking sites allows individuals who in the past would have lost touch a front seat to every major life milestone with a simple click of a button. Adolescents being raised today are openly embracing this newRead MoreSocial Media And Social Networking875 Words   |  4 Pagesrelationship with that person. Facebook and other social networks give us the ability to interact and keep up to date on the daily lives of our close friends and acquaintances. Fisher comments on this phenomenon: â€Å"Today, our number of weak-tie acquaintances has exploded via online social networking. ‘You couldn t maintain all of those weak ties on your own,’ says Jennifer Golbeck at the University of Maryland in College Park, who studies our use of social media. ‘Facebook gives you a way of cataloguingRead MoreSocial Media And Social Networking1253 Words   |  6 Pages Have you ever heard of the contagious disease called social networking. Once you get a glimpse of any of the social media websites, you’re pretty much creating a custom made trashcan to throw your education in, a fire to burn your job into ashes, and the list goes on. Social networking is used in a way where students’ education is second from their list next to staying updated in friends, family, and even strangers’ life. With these habits developed, they bring it into their jobs like Mcdonalds

Literature Review of Training and Development of...

[pic] RECRUITMENT SELECTION OF HUMAN RESOURCES:A STUDY ON URMI GARMENTS LTD. THESIS REPORT ON RECRUITMENT SELECTION OF HUMAN RESOURCES: A STUDY ON URMI GARMENTS LTD. Supervisor Mohammed Jaynal Abedin Assistant Professor Department of Business Administration Stamford University Bangladesh [pic] Submitted By Muhammad Abdul Khaleque Id No-04011169; 40th Batch Department of Business Administration Stamford University Bangladesh Date of Submission: Nov, 29, 2010 Letter of†¦show more content†¦Mohammed Jaynal Abedin Assistant Professor Department of Business Administration Stamford University Bangladesh IV Abstract For many organizations right man must be placed of at right position; the success of the company based on this. The company should follow a definite recruiting and selection procedure to select right man for right position. If the company does not that the organization has to be faced a great problem? In modern days, there are many unemployment people and most of the people want to get a better position in the company. From a large pool of the people the company should have to take right person at right place to get standard performance and to achieve specific goal. This thesis report has made on the basis of â€Å"Recruitment Selection of Human Resources: A Study On Urmi Garments Ltd.†. Urmi Garments Ltd. (UGL) is a 100% export oriented company which has established in 1985. The products of Urmi Garments Ltd. are T- shirt, Polo shirt, Tops, Vest etc. Target Customers are- U.K., Spain, France, Germany, Belgium, Sweden. The company has expanded its business day by day. The company recruits its employees through various recruiting methods such as- news paper, magazine, leaflet, e-mail etc. In this report theShow MoreRelatedReport on Overall Financial Performance Analysis and Strategic Position of Scb11875 Words   |  48 PagesSTRATEGIC POSITION OF STANDARD CHARTERED BANK (SCB) By M.M Ishtiaq ID# 0630018 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH 16th September, 2010 REPORT ON OVERALL FINANCIAL PERFORMANCEANALYSIS STRATEGIC POSITION OF STANDARD CHARTERED BANK (SCB) REPORT ON OVERALL FINANCIAL PERFORMANCEANALYSIS STRATEGIC POSITION OF STANDARD CHARTERED BANK (SCB) By M.M Ishtiaq ID# 0630018 Has

My Perfect Day Essay Example For Students

My Perfect Day Essay No day is perfect as something always seems to go wrong. Little or big, there is always a flaw. That is what I have believed and probably always will. A nice summer days is always a good start of the day for me. My perfect day would start by me waking up at 10 am feeling refreshed and restored, not worrying about work. I want to be in Mauritius and as I get out of my bed, I would walk to the balcony so that I can see the ocean from my room and feel the zephyr of the ocean. Then i would have a traditional english breakfast. After my breakfast I would take a hot shower and get ready. I would be wearing my Gabriele Pasini Coat, Louis Vuitton Belt, Burberry Scarf, and Rolex along with my Rayban Shades. I would go out for shopping with my best friends Alec Doan and Carson walker driving in my matte black Lamborghini Aventador. I call my friends Alec and Carson and ask them to meet me in the Gucci store. We decide to shop and obviously I pay for them, after all they are my best friends. We have lunch and In my lunch I would have Nutella and Banana stuffed Cap’n Crunch Crusted French Toast. We hangout, drive around for a while and then go back to my house and then go to beach or just hangout with them for a couple hours in my house and then we take my private jet to go to the Tomorrowland concert in Miami where all the best Electro Dance DJs in the world are going to perform. Tomorrowland is the biggest Electro Dance Music festival of the year, the people, the entire setup, people dancing, the DJ’s playing their best music track. I get to meet Calvin Harris and he gives me his signed album. Then I would take my private jet and go skydiving with my friends or bungee jumping. Later in the evening we all pick our woman and I decide to throw a party in my private yacht. Some famous models would be attending the party, among them Irina Shayk (my favorite), Kate Upton and also Rosie Huntington are my good friends. My best friend Carson tries to flirt with Irina Shayk but she turns him down. All my friends would be attending the yacht party and Martin Garrix would be the DJ. In the middle of Mauritius Ocean having a yacht party with my friends would be memorable thing to do. There would be famous models,booze, girls and music playing. Then we take my jet and travel to Spain to watch the El Classico. Tonight is the Spanish El Classico night and The spanish giants my favorite club Real Madrid would be facing their rivals Barcelona. We all watch the game and Cristiano Ronaldo scoring a hattrick. After the game I get to meet Cristiano Ronaldo and he gives me his signed jersey. I would spend the rest of the night hanging out with my best friends. We would go the biggest local casino in Spain and stay in casino gambling till 5 in the morning. Then I fly back to my house and go to bed listening to my favorite song Party All Night thinking this was the most perfect day I could ever spend.

Marketing Management Mix Marketing Industry Facts

Question: Describe about the Marketing Management for Mix Marketing Industry Facts. Answer: Introduction to Australian wools Expecting to produce 355 million kilograms of wool valued to be nearly 2 billion dollars (in 2011-2012), wool production has been the massive economic booming factor for Australia. Many Australian citizens have earned their massive amount of wealth by getting involved in this particular wool business. At the point when Australia was just growing financially, wool was their first greatest item, it was a colossal export industry for them. Because of wool farming their economy grew like anything, and this particular business became more grounded rapidly. Wool business in Western Australia (WA) had a gross estimation of $541 million in 2014/15, 53% of the aggregate commitment of the sheep business.in 2011-2012 there were 90 million sheep across Australia, but now it has come down to 14 million sheep, managed by 5250 sheep producers. They are for the most part situated in the farming district of the state creating great, fine Merino wool(Australia, 2016). When the Spanish merino was broug ht to Australia it was very much suitable for use here, and it really took off and shaped the economy of Australia, merinos for wool production became biggest export industry for Australia. So, the question might arise, why merino out of all? The merinos were in the best shape in the world for fine fabric production, its perfectly suited to Australian climate and condition, which makes them have an advantage of producing finely made merino wool fabric. Now talking about how it was shipped to other countries, previously when production was just taking its rise, the wools used to be sheared at Australias farms itself, located at various parts of the country, then the wools were washed for clean product. Then all of those sheared and cleaned wools would be taken to shipping port first then loaded in a vessel and then would take a long journey by ocean all the way to London or other countries where the wools are being sold to. It used to take longer time back then because the ships were not big, and the vessels were also not big. But as the time went by, they now transport it at huge ships and huge containers or other transporting methods which makes it easier for them to export at bulk at a time to other countries. All of this started when John Macarther and Reverand Samuel Mardsden wanted to begin a new wool endeavor, and thats why they imported Spanish sheep. But everything didnt start right away, it took a lot of trial an errors for them and a lot of time for this endeavor to actually succeed. More than 2 million kilos of wools were produced each year before 1840 and the stock market for wools were so much in demand, One of the most remarkable sights in Sydney is that of the Wool Exchange in full blast. Both buyers and brokers are men of weight and substance and responsibility in the community, but when the auctioneer puts up a lot the buyers spring to their feet, wave their catalogues over their heads, and shout their bids frantically at the seller... It is not unusual for 100,000 [pounds'] worth of wool to be put through during an afternoon.' Sydney Mail, October 16, 1897(Wales, 2012). Then in late 1890s the wool business had to face a little bit of downfall in economy due to the federation drought. Because of this situation the numbers of sheep declined by half a number than what they had before, not only federation drought but world war 1 and world war 2 had a very negative impact on this overall wool business of Australia. Nevertheless, after some time (during 1950s) the wool business somehow managed to climb up the stairs again, not anywhere like they used to before, as many of them have given more focus to produce meat, but the merino is still acknowledged as a luxury item with very high quality and its demand in the textile industries and fashion industries is quite high. Woolmark To give a brief introduction about the brand Woolmark, it is basically a trade mark owned by AWI i.e. Australian Wool Innovation Limited. AWI licenses this trademark to be utilized by subsidiary merchants on their items as an affirmation that the item complies with an arrangement of guidelines laid by the association. What this assures is that, all the products that is marked by this trademark will be of 100% pure brand new wool. This brand is globally famous and well recognized for its textile quality fiber brand. As one of the world's most notable brands the Woolmark logo has been connected to more than 5 billion items since the making of the first stamp in 1964, consumers can be guaranteed that the items which convey the imprint have been thoroughly tried and honored with a sign of independent quality endorsement(Woolmark, n.d.). There are various sub-brands of Woolmark that focuses on variety of products. The list of brands and sub-brands are mentioned below: Woolmark Apparel: Pure new wool Sub- brands: Pure Merino Wool Cool Wool Sheepskin Merino Extra Fine Australian Merino Wool Merino Perform Woolmark Interiors and Apparel Care Interiors pure new wool Sub-Brands: Interiors pure new wool Layer Interiors pure new wool Filling Interiors pure new wool filling with pile Interiors pure new wool pile Carpets pure new wool pile Sheepskin pure new wool pile Apparel Care Woolmark Blend Apparel Wool Rich Blend Sub- brands: Cool Wool Merino Perform Woolmark Blend Interiors Interiors Wool Rich Blend Interiors Wool Rich Blend layer Interiors Wool Rich Blend Filling Interiors Wool Rich Blend Filling with Pile Interiors Wool Rich Blend Pile Carpets Wool Rich Blend Pile Wool Blend Apparel Wool Blend Performance Target Market As of now, we have enough knowledge or information about the Australian wool and also Woolmark. So, we can easily evaluate that Woolmark is not trying to segment or specify a certain group of population of a specific country or place. As it is a global brand, which has already set a high brand image, its target market is very wide and is trying to utilize mass communication. Australia supplies its wool to a very large market. And as it is wool, the main area which wool mark obviously will focus on is fashion and textile industries all over the world. Many huge designers and many huge clothing manufacturers claim Woolmark certified wools to produce their final products and are highly satisfied with their end product, knowing that the fabric is 100% pure wool and will ultimately satisfy their individual targeted customers bringing brand loyalty towards their brand along with success of that specific brand. We can say that Woolmark is a B 2 B or business to business model. B 2 B is a marketing term named for business who produce and deliver or supply to another business for their personal manufacturing, rather than supplying directly to the end consumers (Rouse, 2014).Similarly, Woolmark Provides its services or products to many retailers and manufacturers all over the world to produce their product. There are various Woolmark brands and each brand has its own target market that it has set, and they process accordingly so that the right message is conveyed to the right customers. Here we can take an example of Cool Wool brand of Woolmark Cool Wool fabrics have the unique ability to help keep the wearer warm in cold temperatures and cool and fresh in warmer climates thanks to some of the fibers natural benefits - such as breathability and insulating capacity(Woolmark, n.d.). Cool wool can be utilized only if the designer or manufacturer buy it form a licensed Woolmark manufacturer or pro ducer or are licensed themselves. With Cool Wools characteristics and features of being a wool that does not produce too much heat but rather is very lightweight, thanks to the advanced technologies used to produce them, and is great for countries who want to wear wool fabric clothes but eventually cant because of the humidity of their country. So, this brand has targeted countries having a humid temperature such as India (Raymond). But having a quality of a fabric that many people want to own in their closet, they have researched and found out that countries such as China, Japan, UK, Turkey etc. has a huge demand on Cool Wool, so they stated providing it to many Woolmark licensed brands such as Alfred Brown, Bower Roebuck, Dormeuil etc. of UK, Kozuka Keori Co Ltd, Kurabo Industries Ltd, Miyuki Keori Co Ltd, Nakaden Keori Co Ltd etc. of Japan and many others. From this we can see that Woolmark has a very structured and a very standard way of processing and functioning as a whole. Wool being itself a very luxurious fabric, and along with its standardized functioning, providing to a very high end market, its brand positioning is also likewise very inclined. People perceive this brand to be a very high quality and luxurious product that is costly and can be bought by only high end consumers. This perception about this particular brand has given a huge hype towards this brand, along with improvement in its brand image, which has helped to maintain its brand position in the market, as this brand stands out from various other wool competitors. Now talking about positioning mapping, this brand or company does have very high quality products and is supported by prices that ranges from middle end to high end. But even if it offers in this pricing structure, it assures that the customers will be satisfied with its products because of its 100% pure animal fiber. Micro and Macro environmental forces affecting the company Business is a risk reward proposition.(Bain, n.d.) any business without any risk is considered to be a huge myth. When people take a chance to start a new endeavor, there is high chance of facing any kind of uncertainties and risks, be it because of any national or international issues. Likewise Woolmark or the wool industry of Australia also had to face or is still facing certain ups and downs during this whole course. There is two environmental forces that could affect a business or a company, they are, micro environmental forces and macro environmental forces .These two environmental forces, might cause the company to fluctuate it is performance standard. Micro environmental forces as suggested by its own name, are the force which is small at nature, but can bring huge impact to the company. These kind of forces can be managed by the particular administration of the business, for instance: public, competitors, customers, suppliers, intermediaries, workers and their unions (Chand, n.d.). Whereas Macro environmental forces are those which are quite the opposite of micro environmental forces i.e. the forces which has a very huge impact on the business, or something that affects in a broader or regional level, factors such as, unemployment, inflation, investments, savings etc.(Reference, n.d.) Talking about the Australian wool industries, there were various micro and macro factors that affected its wool business. In early times during mid-1890s, when the wool business was at its peak, it suddenly had to face low wool prices because of the Federation drought, then the quantity of sheep also had a huge downfall almost to half of the sheep than it was before. But it slowly recovered and came past this drought situation, then people realized that people need more knowledge and education about wools in order for this sector to succeed, grow and sustain at the same time, so they established various institutes to make people aware about the wool producing, such as The Sydney Wool Institute. The 2 world wars, World War I and World War II also had a very huge negative effect in labor, demand and prices resulting in economic downfall of the business. Now talking about more recent happenings, China is a country that imports a huge quantity of Australian wools i.e. tentatively about eighty percent of its production, and it is the most important or vital body for Australias multi-billionaire wool business. But recently Australian woolgrowers had a very hard time to keep up with its very successful wool export business because of the very slow economy of China. The economy started to drop and even many people started to quit this industry and join other, because difficulty in surviving in this sector. So, they turned to Vietnam to solve their problem, but Vietnam agreed to act as a manufacturing hub only. Although, the company has managed to maintain its business steadily, the wool production through the times has been decreasing vastly because of the introduction of new competitive fibers in the market. People for the Ethical Treatment of Animals PETAs Anti wool campaign to stop animal cruelty has also brought huge downfall on Australias wool industry as people prefer the products which do not harm animals , and many retailers have agreed to boycott these wool products completely to adjust in the current market scenario(Telegraph, 2007). Brief analysis of consumer perceptions and behavior about the brand/company Woolmark is a Brand that has luxury and comfort labeled on it. It is a brand that assures its customers to provide 100% pure merino wool. Peoples perception towards this is brand is quite obvious i.e. high end brand that provides you a luxury feeling and hopefully full satisfaction. But Woolmark has not only set its standard through its comfortable fabric, but now it has done some pilot researches and has proved a very groundbreaking medical condition. Many peoples skin are very sensitive towards various stuffs, and fabric also plays a huge role in causing certain allergies or discomfort on those types of sensitive skins. And while doing a pilot research on whether the Woolmark products would cause any harm to these kinds of skins, the results were astonishing, a girl had a problem with other bra brands and had trouble wearing them for 25 years but after wearing a Wool marks product she was amused to feel comfortable in it. Not only with comfort factor but they also did a research on itching inflammation patients for about 30 days and those patients are so much satisfied with the garment that they now are completely loyal to this brand(Woolmark, n.d.).So because of these factors, the brand perception towards Woolmark is very much positive as it satisfies customers with its assured pure wool, luxurious feeling and now even people with sensitive skin can wear whatever they want. But every business has some challenges to face, and in this case are the people who support animals rights. There are many people who do not support on products that torture animals for their satisfaction and comfort. Similarly, many people around the world do not use woolen based products believing that animals have the same right as human being does and they do not deserve to be treated harshly. So definitely, people who boycott wool brands have a completely different perception towards Woolmark. Marketing Mix Woolmark is a very big brand, and it is already well established in the global market, but in order for any company to survive in todays dynamic environment, the customers must be continuously be made aware about the brand existence, so that they would not think of purchasing it competitors products. As Woolmark is a large scale company, it can afford to do large scale advertisements and campaigns featuring popular faces, and has been doing so for very long time to capture the audiences attention Marketing mix is a very essential tool (7 Ps) for any businesses to recognize and determine what their brand has to offer to its target market, in order to derive customer value with satisfaction(Academy, n.d.). Woolmark has done integrated marketing to aware about its product to the global market consumers. They have utilized various platforms to let the buyers know about its offerings, service and products. Their product and price are well structured and well thought according to the demand of its customers, they have a proper shipping and delivering of their wools to its importers, and they have successfully used various advertisement and promotional platforms for brand awareness. They started a Woolmark prize, which is now a very honoring award for any designer, where many huge designers compete against one another to win this prize for best design using the wools of Woolmark. This is a very clever way to maintain brand loyalty of the customers, and expose this brand to the people who didnt have a clue about it. Recommendation As Woolmark is a well-established brand with its huge success world-wide there doesnt seem to be a huge challenge that they have to face as of now. But if we view for sustainability, this brand certainly has to work on various areas. People are becoming more and more conscious of what they eat to what they wear now days, many people are starting to boycott any products that harms animals to produce. And to meet the customers demands huge retailer shop will have no choice but to boycott wool products as well, which will result to declination in the demand of Woolmark products. So in order to convince those kind of consumers, what Woolmark could do is release a animal-friendly campaign, where they could display that the wool of sheep are sheared without harming them, so that the consumers will know how the wool business is actually done, and can also be done where sheep are not harmed at all. If they will be successful in convincing those customers then obviously the demand will rapidly increase resulting in increase in revenue, and overall success. References Academy, P., n.d. Marketing Theories The Marketing Mix From 4 Ps to 7 Ps. [Online] Available at: https://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-marketing-mix---from-4-p-s-to-7-p-s Australia, G. o. W., 2016. Department of agriculture and food, Wool Industry Facts. [Online] Available at: https://www.agric.wa.gov.au/agricultural-exports/wool-industry-facts Bain, B., n.d. [Online] Available at: https://www.washingtonpost.com/news/post-politics/wp/2012/10/26/bill-bain-breaks-his-silence/ Chand, S., n.d. Micro Environment of Business: 6 Factors of Micro Environment of Business. [Online] Available at: https://www.yourarticlelibrary.com/business/micro-environment-of-business-6-factors-of-micro-environment-of-business/23370/ fiber2fashion, n.d. Australian Wool Innovation limited. [Online] Available at: https://www.fibre2fashion.com/face2face/printinterview.asp?interviewid=77 Reference, n.d. What are macroeconomic factors?. [Online] Available at: https://www.reference.com/world-view/macroeconomic-factors-254c98e9b955747c Rouse, M., 2014. B2B (business-to-business). [Online] Available at: https://searchcio.techtarget.com/definition/B2B Telegraph, T. D., 2007. Pink backs down on mulesing. [Online] Available at: https://www.dailytelegraph.com.au/news/nsw/pink-backs-down-on-mulesing/story-e6freuzi-1111112845433 Wales, S. L. N. S., 2012. Australian Wool. [Online] Available at: https://www2.sl.nsw.gov.au/archive/discover_collections/history_nation/agriculture/produce/wool/ Woolmark, n.d. Changing perceptions of wool. [Online] Available at: https://www.woolmark.com/news-events/news/changing-perceptions-of-wool-/ Woolmark, n.d. Cool Wool. [Online] Available at: https://www.woolmark.com/inspiration/marketing-platforms/cool-wool/ Woolmark, n.d. Wool Mark brands, mark of excellence. [Online] Available at: https://www.woolmark.com/brands/