Social Media And Social Networking - 3309 Words

Lachapelle (2011) explains, â€Å"The use of social media and social networking has become a significant force in political organizing, social interaction, and economic development. A growing body of literature now describes the use of social media as a tool in areas such as political action, democracy promotion, business marketing, and public relations management. The use of social media specifically in the field of community and economic development has also recently begun to receive scholarly attention. There is strong evidence to suggest that social networks can improve socioeconomic well-being of communities. For example, Eagle, Macy, Claxton (2010) found the structure of social networks and related diversity of individuals‟ relationships is strongly correlated with the economic development of communities† (Para, 1, 2, 3). This essay will discuss possible solutions that could help communities provide greater access to broadband internet, why citizens need interne t access, and how it would enhance community development, Also, what government services could be transmitted to citizens through the Internet, and last, how social networking sites are an effective mechanism for communities to link citizens and encourage community development. Internet Access Citizens that do not have fast, affordable, and reliable Internet access are hugely disadvantaged in the present economy and the gap in-between the connected, and the unconnected community is getting bigger (Mitchell Show MoreRelatedSocial Media And Social Networking1431 Words   |  6 Pages105 Analysis 3 11-28-16 The meaning of social media is the utilization of electronic and portable advances to transform correspondence into an intuitive discourse. Social networking, then again, is a social structure with individuals who are joined by a typical intrigue. Obviously, now, the meaning of social media appears like a misrepresentation. In the most recent quite a while, innovation has brought us extremely distant from where we began and social media nearly appears as though it is a totallyRead MoreSocial Media And Social Networking966 Words   |  4 PagesSocial networking is the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself (Oxford Dictionary). Social media includes the websites and applications that enable users to create and share content or to participate in social networking (Oxford Dictionary). The world has seen an exponential growth in social media within the past decade that has truly transformed the way peop le interact. This originated from Compuserve in SeptemberRead MoreSocial Media And Social Networking1550 Words   |  7 PagesSeveral advantages and disadvantages of social media such as Facebook or Twitter that Kent State students are use the purpose of social media and how often students are use social media. The social networking is a tool that is used by the people of modern world. The use of social networking is common in all parts of the world. The basic idea that revolves around the social networking site revolves around the purpose to promote and help to communicate with the world. However, the technology seemsRead MoreSocial Networking And Social Media1301 Words   |  6 PagesSocial networking sites create an unspoken competition between users which will cause them to experience low self-esteem. For instance, people compete for social capital: relationships with people among a society. Jacob Silverman stated, â€Å"If I don’t get ten faves in the first three minu tes after tweeting something, I’ll probably just delete it, an amateur comedian told the wall street journal†¦What the comedian really fears is the loss of followers and social capital† (Silverman 25). When people postRead MoreSocial Media And Social Networking921 Words   |  4 PagesSocial media is the communication between individuals and groups to share and exchange their ideas through internet. The social networking is part of social media which plays the important role in today’s life. The biggest impact of the social networking is on children, youngs, and adults. Nowaday children are growing up surrounded by technology. They like to use technology such as mobile, tablets, and computers because they can connect easily to social network. We all know how important social networkingRead MoreSocial Media And Social Networking Essay1109 Words   |  5 Pageswould you be able to explain what the definition of â€Å"social media† is? Social media is the noun used to define websites that enable users to create and share content or to participate in social networking. Now you may wonder, what is the difference in social media and social networking? â€Å"Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, Google+ and InstagramRead MoreSocial Media And Social Networking1459 Words   |  6 Pagesthe first email was delivered, social media has taken the world by a storm with millions of demographic groups choosing to connect through social networking platforms that facilitate a multifaceted level of online communication. As of May 2011, Facebook was named the number one social networking site with over one billion users and 864 million daily active users (Satici Uysal, 2015, p.185). The surging popularity of Facebook, which was designed to foster social interaction, is unpre cedented. ConverselyRead MoreSocial Media And Social Networking1688 Words   |  7 PagesWithin the past decade, social media usage has increased exponentially, especially amongst adolescents (Blease, 2015). The emergence of social networking sites has provided society with a fast and convenient way to stay in contact with family, friends and even acquaintances. Major social networking sites allows individuals who in the past would have lost touch a front seat to every major life milestone with a simple click of a button. Adolescents being raised today are openly embracing this newRead MoreSocial Media And Social Networking875 Words   |  4 Pagesrelationship with that person. Facebook and other social networks give us the ability to interact and keep up to date on the daily lives of our close friends and acquaintances. Fisher comments on this phenomenon: â€Å"Today, our number of weak-tie acquaintances has exploded via online social networking. ‘You couldn t maintain all of those weak ties on your own,’ says Jennifer Golbeck at the University of Maryland in College Park, who studies our use of social media. ‘Facebook gives you a way of cataloguingRead MoreSocial Media And Social Networking1253 Words   |  6 Pages Have you ever heard of the contagious disease called social networking. Once you get a glimpse of any of the social media websites, you’re pretty much creating a custom made trashcan to throw your education in, a fire to burn your job into ashes, and the list goes on. Social networking is used in a way where students’ education is second from their list next to staying updated in friends, family, and even strangers’ life. With these habits developed, they bring it into their jobs like Mcdonalds

Literature Review of Training and Development of...

[pic] RECRUITMENT SELECTION OF HUMAN RESOURCES:A STUDY ON URMI GARMENTS LTD. THESIS REPORT ON RECRUITMENT SELECTION OF HUMAN RESOURCES: A STUDY ON URMI GARMENTS LTD. Supervisor Mohammed Jaynal Abedin Assistant Professor Department of Business Administration Stamford University Bangladesh [pic] Submitted By Muhammad Abdul Khaleque Id No-04011169; 40th Batch Department of Business Administration Stamford University Bangladesh Date of Submission: Nov, 29, 2010 Letter of†¦show more content†¦Mohammed Jaynal Abedin Assistant Professor Department of Business Administration Stamford University Bangladesh IV Abstract For many organizations right man must be placed of at right position; the success of the company based on this. The company should follow a definite recruiting and selection procedure to select right man for right position. If the company does not that the organization has to be faced a great problem? In modern days, there are many unemployment people and most of the people want to get a better position in the company. From a large pool of the people the company should have to take right person at right place to get standard performance and to achieve specific goal. This thesis report has made on the basis of â€Å"Recruitment Selection of Human Resources: A Study On Urmi Garments Ltd.†. Urmi Garments Ltd. (UGL) is a 100% export oriented company which has established in 1985. The products of Urmi Garments Ltd. are T- shirt, Polo shirt, Tops, Vest etc. Target Customers are- U.K., Spain, France, Germany, Belgium, Sweden. The company has expanded its business day by day. The company recruits its employees through various recruiting methods such as- news paper, magazine, leaflet, e-mail etc. In this report theShow MoreRelatedReport on Overall Financial Performance Analysis and Strategic Position of Scb11875 Words   |  48 PagesSTRATEGIC POSITION OF STANDARD CHARTERED BANK (SCB) By M.M Ishtiaq ID# 0630018 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH 16th September, 2010 REPORT ON OVERALL FINANCIAL PERFORMANCEANALYSIS STRATEGIC POSITION OF STANDARD CHARTERED BANK (SCB) REPORT ON OVERALL FINANCIAL PERFORMANCEANALYSIS STRATEGIC POSITION OF STANDARD CHARTERED BANK (SCB) By M.M Ishtiaq ID# 0630018 Has

My Perfect Day Essay Example For Students

My Perfect Day Essay No day is perfect as something always seems to go wrong. Little or big, there is always a flaw. That is what I have believed and probably always will. A nice summer days is always a good start of the day for me. My perfect day would start by me waking up at 10 am feeling refreshed and restored, not worrying about work. I want to be in Mauritius and as I get out of my bed, I would walk to the balcony so that I can see the ocean from my room and feel the zephyr of the ocean. Then i would have a traditional english breakfast. After my breakfast I would take a hot shower and get ready. I would be wearing my Gabriele Pasini Coat, Louis Vuitton Belt, Burberry Scarf, and Rolex along with my Rayban Shades. I would go out for shopping with my best friends Alec Doan and Carson walker driving in my matte black Lamborghini Aventador. I call my friends Alec and Carson and ask them to meet me in the Gucci store. We decide to shop and obviously I pay for them, after all they are my best friends. We have lunch and In my lunch I would have Nutella and Banana stuffed Cap’n Crunch Crusted French Toast. We hangout, drive around for a while and then go back to my house and then go to beach or just hangout with them for a couple hours in my house and then we take my private jet to go to the Tomorrowland concert in Miami where all the best Electro Dance DJs in the world are going to perform. Tomorrowland is the biggest Electro Dance Music festival of the year, the people, the entire setup, people dancing, the DJ’s playing their best music track. I get to meet Calvin Harris and he gives me his signed album. Then I would take my private jet and go skydiving with my friends or bungee jumping. Later in the evening we all pick our woman and I decide to throw a party in my private yacht. Some famous models would be attending the party, among them Irina Shayk (my favorite), Kate Upton and also Rosie Huntington are my good friends. My best friend Carson tries to flirt with Irina Shayk but she turns him down. All my friends would be attending the yacht party and Martin Garrix would be the DJ. In the middle of Mauritius Ocean having a yacht party with my friends would be memorable thing to do. There would be famous models,booze, girls and music playing. Then we take my jet and travel to Spain to watch the El Classico. Tonight is the Spanish El Classico night and The spanish giants my favorite club Real Madrid would be facing their rivals Barcelona. We all watch the game and Cristiano Ronaldo scoring a hattrick. After the game I get to meet Cristiano Ronaldo and he gives me his signed jersey. I would spend the rest of the night hanging out with my best friends. We would go the biggest local casino in Spain and stay in casino gambling till 5 in the morning. Then I fly back to my house and go to bed listening to my favorite song Party All Night thinking this was the most perfect day I could ever spend.

Marketing Management Mix Marketing Industry Facts

Question: Describe about the Marketing Management for Mix Marketing Industry Facts. Answer: Introduction to Australian wools Expecting to produce 355 million kilograms of wool valued to be nearly 2 billion dollars (in 2011-2012), wool production has been the massive economic booming factor for Australia. Many Australian citizens have earned their massive amount of wealth by getting involved in this particular wool business. At the point when Australia was just growing financially, wool was their first greatest item, it was a colossal export industry for them. Because of wool farming their economy grew like anything, and this particular business became more grounded rapidly. Wool business in Western Australia (WA) had a gross estimation of $541 million in 2014/15, 53% of the aggregate commitment of the sheep business.in 2011-2012 there were 90 million sheep across Australia, but now it has come down to 14 million sheep, managed by 5250 sheep producers. They are for the most part situated in the farming district of the state creating great, fine Merino wool(Australia, 2016). When the Spanish merino was broug ht to Australia it was very much suitable for use here, and it really took off and shaped the economy of Australia, merinos for wool production became biggest export industry for Australia. So, the question might arise, why merino out of all? The merinos were in the best shape in the world for fine fabric production, its perfectly suited to Australian climate and condition, which makes them have an advantage of producing finely made merino wool fabric. Now talking about how it was shipped to other countries, previously when production was just taking its rise, the wools used to be sheared at Australias farms itself, located at various parts of the country, then the wools were washed for clean product. Then all of those sheared and cleaned wools would be taken to shipping port first then loaded in a vessel and then would take a long journey by ocean all the way to London or other countries where the wools are being sold to. It used to take longer time back then because the ships were not big, and the vessels were also not big. But as the time went by, they now transport it at huge ships and huge containers or other transporting methods which makes it easier for them to export at bulk at a time to other countries. All of this started when John Macarther and Reverand Samuel Mardsden wanted to begin a new wool endeavor, and thats why they imported Spanish sheep. But everything didnt start right away, it took a lot of trial an errors for them and a lot of time for this endeavor to actually succeed. More than 2 million kilos of wools were produced each year before 1840 and the stock market for wools were so much in demand, One of the most remarkable sights in Sydney is that of the Wool Exchange in full blast. Both buyers and brokers are men of weight and substance and responsibility in the community, but when the auctioneer puts up a lot the buyers spring to their feet, wave their catalogues over their heads, and shout their bids frantically at the seller... It is not unusual for 100,000 [pounds'] worth of wool to be put through during an afternoon.' Sydney Mail, October 16, 1897(Wales, 2012). Then in late 1890s the wool business had to face a little bit of downfall in economy due to the federation drought. Because of this situation the numbers of sheep declined by half a number than what they had before, not only federation drought but world war 1 and world war 2 had a very negative impact on this overall wool business of Australia. Nevertheless, after some time (during 1950s) the wool business somehow managed to climb up the stairs again, not anywhere like they used to before, as many of them have given more focus to produce meat, but the merino is still acknowledged as a luxury item with very high quality and its demand in the textile industries and fashion industries is quite high. Woolmark To give a brief introduction about the brand Woolmark, it is basically a trade mark owned by AWI i.e. Australian Wool Innovation Limited. AWI licenses this trademark to be utilized by subsidiary merchants on their items as an affirmation that the item complies with an arrangement of guidelines laid by the association. What this assures is that, all the products that is marked by this trademark will be of 100% pure brand new wool. This brand is globally famous and well recognized for its textile quality fiber brand. As one of the world's most notable brands the Woolmark logo has been connected to more than 5 billion items since the making of the first stamp in 1964, consumers can be guaranteed that the items which convey the imprint have been thoroughly tried and honored with a sign of independent quality endorsement(Woolmark, n.d.). There are various sub-brands of Woolmark that focuses on variety of products. The list of brands and sub-brands are mentioned below: Woolmark Apparel: Pure new wool Sub- brands: Pure Merino Wool Cool Wool Sheepskin Merino Extra Fine Australian Merino Wool Merino Perform Woolmark Interiors and Apparel Care Interiors pure new wool Sub-Brands: Interiors pure new wool Layer Interiors pure new wool Filling Interiors pure new wool filling with pile Interiors pure new wool pile Carpets pure new wool pile Sheepskin pure new wool pile Apparel Care Woolmark Blend Apparel Wool Rich Blend Sub- brands: Cool Wool Merino Perform Woolmark Blend Interiors Interiors Wool Rich Blend Interiors Wool Rich Blend layer Interiors Wool Rich Blend Filling Interiors Wool Rich Blend Filling with Pile Interiors Wool Rich Blend Pile Carpets Wool Rich Blend Pile Wool Blend Apparel Wool Blend Performance Target Market As of now, we have enough knowledge or information about the Australian wool and also Woolmark. So, we can easily evaluate that Woolmark is not trying to segment or specify a certain group of population of a specific country or place. As it is a global brand, which has already set a high brand image, its target market is very wide and is trying to utilize mass communication. Australia supplies its wool to a very large market. And as it is wool, the main area which wool mark obviously will focus on is fashion and textile industries all over the world. Many huge designers and many huge clothing manufacturers claim Woolmark certified wools to produce their final products and are highly satisfied with their end product, knowing that the fabric is 100% pure wool and will ultimately satisfy their individual targeted customers bringing brand loyalty towards their brand along with success of that specific brand. We can say that Woolmark is a B 2 B or business to business model. B 2 B is a marketing term named for business who produce and deliver or supply to another business for their personal manufacturing, rather than supplying directly to the end consumers (Rouse, 2014).Similarly, Woolmark Provides its services or products to many retailers and manufacturers all over the world to produce their product. There are various Woolmark brands and each brand has its own target market that it has set, and they process accordingly so that the right message is conveyed to the right customers. Here we can take an example of Cool Wool brand of Woolmark Cool Wool fabrics have the unique ability to help keep the wearer warm in cold temperatures and cool and fresh in warmer climates thanks to some of the fibers natural benefits - such as breathability and insulating capacity(Woolmark, n.d.). Cool wool can be utilized only if the designer or manufacturer buy it form a licensed Woolmark manufacturer or pro ducer or are licensed themselves. With Cool Wools characteristics and features of being a wool that does not produce too much heat but rather is very lightweight, thanks to the advanced technologies used to produce them, and is great for countries who want to wear wool fabric clothes but eventually cant because of the humidity of their country. So, this brand has targeted countries having a humid temperature such as India (Raymond). But having a quality of a fabric that many people want to own in their closet, they have researched and found out that countries such as China, Japan, UK, Turkey etc. has a huge demand on Cool Wool, so they stated providing it to many Woolmark licensed brands such as Alfred Brown, Bower Roebuck, Dormeuil etc. of UK, Kozuka Keori Co Ltd, Kurabo Industries Ltd, Miyuki Keori Co Ltd, Nakaden Keori Co Ltd etc. of Japan and many others. From this we can see that Woolmark has a very structured and a very standard way of processing and functioning as a whole. Wool being itself a very luxurious fabric, and along with its standardized functioning, providing to a very high end market, its brand positioning is also likewise very inclined. People perceive this brand to be a very high quality and luxurious product that is costly and can be bought by only high end consumers. This perception about this particular brand has given a huge hype towards this brand, along with improvement in its brand image, which has helped to maintain its brand position in the market, as this brand stands out from various other wool competitors. Now talking about positioning mapping, this brand or company does have very high quality products and is supported by prices that ranges from middle end to high end. But even if it offers in this pricing structure, it assures that the customers will be satisfied with its products because of its 100% pure animal fiber. Micro and Macro environmental forces affecting the company Business is a risk reward proposition.(Bain, n.d.) any business without any risk is considered to be a huge myth. When people take a chance to start a new endeavor, there is high chance of facing any kind of uncertainties and risks, be it because of any national or international issues. Likewise Woolmark or the wool industry of Australia also had to face or is still facing certain ups and downs during this whole course. There is two environmental forces that could affect a business or a company, they are, micro environmental forces and macro environmental forces .These two environmental forces, might cause the company to fluctuate it is performance standard. Micro environmental forces as suggested by its own name, are the force which is small at nature, but can bring huge impact to the company. These kind of forces can be managed by the particular administration of the business, for instance: public, competitors, customers, suppliers, intermediaries, workers and their unions (Chand, n.d.). Whereas Macro environmental forces are those which are quite the opposite of micro environmental forces i.e. the forces which has a very huge impact on the business, or something that affects in a broader or regional level, factors such as, unemployment, inflation, investments, savings etc.(Reference, n.d.) Talking about the Australian wool industries, there were various micro and macro factors that affected its wool business. In early times during mid-1890s, when the wool business was at its peak, it suddenly had to face low wool prices because of the Federation drought, then the quantity of sheep also had a huge downfall almost to half of the sheep than it was before. But it slowly recovered and came past this drought situation, then people realized that people need more knowledge and education about wools in order for this sector to succeed, grow and sustain at the same time, so they established various institutes to make people aware about the wool producing, such as The Sydney Wool Institute. The 2 world wars, World War I and World War II also had a very huge negative effect in labor, demand and prices resulting in economic downfall of the business. Now talking about more recent happenings, China is a country that imports a huge quantity of Australian wools i.e. tentatively about eighty percent of its production, and it is the most important or vital body for Australias multi-billionaire wool business. But recently Australian woolgrowers had a very hard time to keep up with its very successful wool export business because of the very slow economy of China. The economy started to drop and even many people started to quit this industry and join other, because difficulty in surviving in this sector. So, they turned to Vietnam to solve their problem, but Vietnam agreed to act as a manufacturing hub only. Although, the company has managed to maintain its business steadily, the wool production through the times has been decreasing vastly because of the introduction of new competitive fibers in the market. People for the Ethical Treatment of Animals PETAs Anti wool campaign to stop animal cruelty has also brought huge downfall on Australias wool industry as people prefer the products which do not harm animals , and many retailers have agreed to boycott these wool products completely to adjust in the current market scenario(Telegraph, 2007). Brief analysis of consumer perceptions and behavior about the brand/company Woolmark is a Brand that has luxury and comfort labeled on it. It is a brand that assures its customers to provide 100% pure merino wool. Peoples perception towards this is brand is quite obvious i.e. high end brand that provides you a luxury feeling and hopefully full satisfaction. But Woolmark has not only set its standard through its comfortable fabric, but now it has done some pilot researches and has proved a very groundbreaking medical condition. Many peoples skin are very sensitive towards various stuffs, and fabric also plays a huge role in causing certain allergies or discomfort on those types of sensitive skins. And while doing a pilot research on whether the Woolmark products would cause any harm to these kinds of skins, the results were astonishing, a girl had a problem with other bra brands and had trouble wearing them for 25 years but after wearing a Wool marks product she was amused to feel comfortable in it. Not only with comfort factor but they also did a research on itching inflammation patients for about 30 days and those patients are so much satisfied with the garment that they now are completely loyal to this brand(Woolmark, n.d.).So because of these factors, the brand perception towards Woolmark is very much positive as it satisfies customers with its assured pure wool, luxurious feeling and now even people with sensitive skin can wear whatever they want. But every business has some challenges to face, and in this case are the people who support animals rights. There are many people who do not support on products that torture animals for their satisfaction and comfort. Similarly, many people around the world do not use woolen based products believing that animals have the same right as human being does and they do not deserve to be treated harshly. So definitely, people who boycott wool brands have a completely different perception towards Woolmark. Marketing Mix Woolmark is a very big brand, and it is already well established in the global market, but in order for any company to survive in todays dynamic environment, the customers must be continuously be made aware about the brand existence, so that they would not think of purchasing it competitors products. As Woolmark is a large scale company, it can afford to do large scale advertisements and campaigns featuring popular faces, and has been doing so for very long time to capture the audiences attention Marketing mix is a very essential tool (7 Ps) for any businesses to recognize and determine what their brand has to offer to its target market, in order to derive customer value with satisfaction(Academy, n.d.). Woolmark has done integrated marketing to aware about its product to the global market consumers. They have utilized various platforms to let the buyers know about its offerings, service and products. Their product and price are well structured and well thought according to the demand of its customers, they have a proper shipping and delivering of their wools to its importers, and they have successfully used various advertisement and promotional platforms for brand awareness. They started a Woolmark prize, which is now a very honoring award for any designer, where many huge designers compete against one another to win this prize for best design using the wools of Woolmark. This is a very clever way to maintain brand loyalty of the customers, and expose this brand to the people who didnt have a clue about it. Recommendation As Woolmark is a well-established brand with its huge success world-wide there doesnt seem to be a huge challenge that they have to face as of now. But if we view for sustainability, this brand certainly has to work on various areas. People are becoming more and more conscious of what they eat to what they wear now days, many people are starting to boycott any products that harms animals to produce. And to meet the customers demands huge retailer shop will have no choice but to boycott wool products as well, which will result to declination in the demand of Woolmark products. So in order to convince those kind of consumers, what Woolmark could do is release a animal-friendly campaign, where they could display that the wool of sheep are sheared without harming them, so that the consumers will know how the wool business is actually done, and can also be done where sheep are not harmed at all. If they will be successful in convincing those customers then obviously the demand will rapidly increase resulting in increase in revenue, and overall success. References Academy, P., n.d. Marketing Theories The Marketing Mix From 4 Ps to 7 Ps. [Online] Available at: https://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-marketing-mix---from-4-p-s-to-7-p-s Australia, G. o. W., 2016. Department of agriculture and food, Wool Industry Facts. [Online] Available at: https://www.agric.wa.gov.au/agricultural-exports/wool-industry-facts Bain, B., n.d. [Online] Available at: https://www.washingtonpost.com/news/post-politics/wp/2012/10/26/bill-bain-breaks-his-silence/ Chand, S., n.d. Micro Environment of Business: 6 Factors of Micro Environment of Business. [Online] Available at: https://www.yourarticlelibrary.com/business/micro-environment-of-business-6-factors-of-micro-environment-of-business/23370/ fiber2fashion, n.d. Australian Wool Innovation limited. [Online] Available at: https://www.fibre2fashion.com/face2face/printinterview.asp?interviewid=77 Reference, n.d. What are macroeconomic factors?. [Online] Available at: https://www.reference.com/world-view/macroeconomic-factors-254c98e9b955747c Rouse, M., 2014. B2B (business-to-business). [Online] Available at: https://searchcio.techtarget.com/definition/B2B Telegraph, T. D., 2007. Pink backs down on mulesing. [Online] Available at: https://www.dailytelegraph.com.au/news/nsw/pink-backs-down-on-mulesing/story-e6freuzi-1111112845433 Wales, S. L. N. S., 2012. Australian Wool. [Online] Available at: https://www2.sl.nsw.gov.au/archive/discover_collections/history_nation/agriculture/produce/wool/ Woolmark, n.d. Changing perceptions of wool. [Online] Available at: https://www.woolmark.com/news-events/news/changing-perceptions-of-wool-/ Woolmark, n.d. Cool Wool. [Online] Available at: https://www.woolmark.com/inspiration/marketing-platforms/cool-wool/ Woolmark, n.d. Wool Mark brands, mark of excellence. [Online] Available at: https://www.woolmark.com/brands/

Stem cell ethics Essay Example For Students

Stem cell ethics Essay MLA style also specifies guidelines for formatting manuscripts and using the English language in writing and also provides a writers with a system for cross-referencing their sourcesfrom their parenthetical references to their works cited page. This cross-referencing system allows readers to locate the publication information of source material. This is of great value for researchers who may want to locate your sources for their own research projects. The proper use of MLA style also shows the credibility of writers; such writers show accountability to their source material. Most importantly, the use of MLA style can protect writers from accusations of plagiarismthe purposeful or accidental use of source material by other writers without giving appropriate credit. We will write a custom essay on Stem cell ethics specifically for you for only $16.38 $13.9/page Order now All guidelines for MLA style are in the MLA Manual and Guide to Scholarly Publishing (2nd edition). If you are asked to use MLA format for a research paper, the book to consult is MLA Handbook for Writers of Research Papers (6th edition). Copies of these books are on the reference shelves in the Writing Lab (226 Heavilon Hall) and in the HSSE Library; it is also widely available in bookstores, libraries, and at the MLA web site. Our additional resources section also has links to other helpful books and resources on using MLA style. Included here is a brief summary of MLA style for the research paper. Basic Paper Format Making Reference to the Works of Others in Your Text Your Works Cited List (and Examples) Basic Forms For Sources In Print Basic Forms For Electronic Sources Other Types of Sources A Note on Notes Additional Resources Basic Paper Format The preparation of manuscripts in MLA style is covered in chapter four of the MLA Style Manual, as well as in chapter three of the Handbook for Writing Research Papers. Here are some basic guidelines for formatting a paper in MLA style. For additional help with formatting a document in MLA style, see our additional resources section. General Guidelines Type your paper or write it on a computer and print it out on standard-sized paper (8.5 X 11 inches). Double-space your paper. Set the margins of your document to 1 inch on all sides. Create a header that numbers all pages consecutively in the upper right-hand corner, one-half inch from the top and flush with the right margin. (Note: Your instructor or whoever is reading the manuscript may ask that you omit the number on your first page. Always follow their guidelines.) Use either underlining or italics throughout your essay for highlighting the titles of longer works and providing emphasis. If you have any notes, include them on a page before your works cited page and format them the same way as your works cited list. Formatting the first page of your paper Do not make a title page for your paper unless specifically requested. Provide a double-spaced entry in the top left corner of the first page that lists your name, your instructors name, the course, and the date. Create a header that numbers all pages consecutively in the upper right-hand corner, one-half inch from the top and flush with the right margin. (Note: Your instructor or whoever is reading the manuscript may ask that you omit the number on your first page. Always follow their guidelines.) Center your title on the line below the header with your name, and begin your paper immediately below the title. Here is a sample first page of an essay in MLA style: Purdue 1 Pete Purdue Dr. B. Boilermaker English 101 12 November 2000 Building a Dream: Reasons to Expand Ross-Aide Stadium During the 2000 football season, the Purdue Boilermakers won the Big Ten Conference Title, earned their first trip to the Rose Bowl in thirty-four years, and played consistently to sold-out crowds. Looking ahead .u9db9f648c4b8b2b6b47125347f2fad96 , .u9db9f648c4b8b2b6b47125347f2fad96 .postImageUrl , .u9db9f648c4b8b2b6b47125347f2fad96 .centered-text-area { min-height: 80px; position: relative; } .u9db9f648c4b8b2b6b47125347f2fad96 , .u9db9f648c4b8b2b6b47125347f2fad96:hover , .u9db9f648c4b8b2b6b47125347f2fad96:visited , .u9db9f648c4b8b2b6b47125347f2fad96:active { border:0!important; } .u9db9f648c4b8b2b6b47125347f2fad96 .clearfix:after { content: ""; display: table; clear: both; } .u9db9f648c4b8b2b6b47125347f2fad96 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9db9f648c4b8b2b6b47125347f2fad96:active , .u9db9f648c4b8b2b6b47125347f2fad96:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9db9f648c4b8b2b6b47125347f2fad96 .centered-text-area { width: 100%; position: relative ; } .u9db9f648c4b8b2b6b47125347f2fad96 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9db9f648c4b8b2b6b47125347f2fad96 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9db9f648c4b8b2b6b47125347f2fad96 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9db9f648c4b8b2b6b47125347f2fad96:hover .ctaButton { background-color: #34495E!important; } .u9db9f648c4b8b2b6b47125347f2fad96 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9db9f648c4b8b2b6b47125347f2fad96 .u9db9f648c4b8b2b6b47125347f2fad96-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9db9f648c4b8b2b6b47125347f2fad96:after { content: ""; display: block; clear: both; } READ: Animal Testing Essay HookFormatting your works cited list Begin your works cited list on a separate page from the text of the essay. Label the works cited list Works Cited (do not underline the words Works Cited nor put them in quotation marks) and center the words Works Cited at the top of the page. Double space all entries and do not skip spaces between entries. If youre looking for more help with MLA format, Diana .

The eNotes Blog Seven Wonderful Christmas Stories Listen, Love,Remember

Seven Wonderful Christmas Stories Listen, Love,Remember Looking for some great Christmas stories to listen to as you cook or wrap gifts?   Here are some of the best, both modern and traditional, to make your holiday tasks fly by! The Santaland Diaries made humorist David Sedaris famous in 1997.  The story recounts the exploits of a 30-something under-employed author who finds a temporary job at Macys department store, working as an elf  in Santas Village.  I wear green, velvet knickers, a forest green velvet smock and a perky little hat decorated with spangles. This is my work uniform, the story begins. Sedaris is deservedly famous both for his humor and his keen insight into human behavior. A Christmas Memory by Truman Capote. Hear Capote himself  read this touching Christmas story as he remembers his childhood with his eccentric, child-like aunt, who made the young authors troubled childhood not only bearable but special.   The story invites us as ghostly guests to Imagine a morning in late November. A coming of winter morning more than twenty years ago. Consider the kitchen of a spreading old house in a country town. A great black stove is its main feature; but there is also a big round table and a fireplace with two rocking chairs placed in front of it. Just today the fireplace commenced its seasonal roar. Christmas Freud by David Rakoff. In 1996, New Yorks Barneys department store, famous for their elaborate and sometimes eccentric Christmas display windows, hired essayist David Rakoff to play Sigmund Freud to create a live performance art piece. Rakoff sat in the window. Various actors pretended to be his patients before a crowd of curious and often confused onlookers. Rakoff records his thoughts about his role in the farce as well as numerous funny, cynical observations about the crowd. A Christmas Carol by Charles Dickens. Listen to this classic tale read by Orson Welles in this 1938  version, recorded live  at the historic Mercury Theatre.  There is still time to mend your ways! The Little Match Girl by Hans Christian Andersen. Along with The Brothers Grimm, Hans Christian Andersen is responsible for recording in print a good number of the folktales with which most of us are familiar.  In this sentimental story, written in 1845, a poor child lives out her hopes and dreams in her imagination, even as her life slips away. Twas the Night Before Christmas by  Clement Clarke Moore. Who doesnt know  Clement Clarke Moores famous opening lines? Twas the night before Christmas, / And all through the house, / Not a creature was stirring, / Not even a mouse. Listen to the poem in its entirety as you bake with your kids or wrap up those last minute gifts once theyre in bed! John Henry Faulks Christmas Story. A traditional favorite on NPR, storyteller and musician John Henry Faulks recollections of the holidays in his native Texas have been a staple of holiday listening for fans since 1974.  The  tale begins with Faulk as an adult. He recalls: The day after Christmas a number of years ago, I was driving down a country road in Texas. And it was a bitter cold, cold morning. Walking ahead of me on the gravel road was a little bare-footed boy with non-descript ragged overalls and a makeshift sleeved sweater tied around his little ears. I stopped and picked him up. Looked like he was about 12 years old and his little feet were blue with the cold. He was carrying an orange. That orange, who gave this impoverished child so much joy, makes Faulk, and his listeners, re-evaluate their priorities during the hectic holiday season.

Crime Assignment Example | Topics and Well Written Essays - 250 words - 1

Crime - Assignment Example The Supreme Court argued that based on the school administrators say, they needed to maintain discipline and order at school. T.L.O possession of cigarettes was enough to determine if she was truthful as she was caught in the bathroom and then taken to the office. That was reasonable to assume that there were cigarettes in her purse. The deputy principal, therefore, had enough reasons to suspect rules had been broken prompting a search immediately. As deputy principal searched for the cigarettes, he noted the evidence for drugs was in plain view. A condition where the evidence is in plain view gives an exception to the Fourth Amendment. The reasonable search for drugs led to discovery of drug related materials. The search further continued to reveal the cigarette rolling papers and the bag of marijuana (Bosher, Cate & Richards 3-5). The case followed the constitutional requirements where personal rights particularly the Fourth Amendment should not be violated and at the same time social order is maintained. Following the right procedures with bring sanity to school environments. Bosher, William C., Kate R. Kaminski, and Richard S. Vacca. The school law handbook what every leader needs to know. Alexandria, Va.: Association for Supervision and Curriculum Development, 2004.

Politeness in Discourse Analysis Essay Example | Topics and Well Written Essays - 3000 words

Politeness in Discourse Analysis - Essay Example    Due to its expansive scope, politeness has been a subject of interest to academics in various disciplines, including linguistics, cognitive psychology, social psychology, philosophy, communication, and others (Chimombo & Roseberry 1998). A potent instrument for attaining control over an interpreter is politeness. The concept of politeness obviously fulfills a major function in the level of cooperation among participants in the dialogue. Politeness is cultural in nature (Martin 1993). As argued by Goffman (1956), what makes politeness crucial is the reality that discourses commonly give the interpreter a ‘face threatening act’. Negative responses, such as refusals, are one instance of such an act. If people ask courteously for something and are brusquely turned down, then they may feel humiliated or offended. People of several cultures view such straightforward conduct as a threat to one’s face, implying the personal image that the individual shows in a dialogue. If one individual insults another by performing a face-threatening act, the reply, in contemporary colloquial or informal English, could be â€Å"Get outta my face!† (Holtgraves 2002: 39). The extent of frankness that an individual could tolerate without sensing that a face-threatening act has been performed seems to rely greatly on culture.  Ã‚  Efforts that have been made to furnish an explanation of politeness that is wide-ranging enough to be relevant across cultural frontiers have been fairly broadly criticised (Fraser 1990).  

How does financial crisis affect currency Research Paper

How does financial crisis affect currency - Research Paper Example The levels of blame on the causes of the disaster were assigned partly to financial institutions, consumers, credit agencies, government housing policies, and regulators. The most proximate cause, however, was the rise in subprime lending (Blinder, 2013). It was difficult to understand how the collapse of the sub-prime mortgage threatened to collapse the US financial system and the economy. The governments had to inject trillions of taxpayers’ dollars into the financial systems and still, especially in the US, people lost their homes, savings and jobs. The collapse of the housing bubble was the spark that ignited the chain of events that eventually brought the fall of the 2008 crisis. The collapse was fueled by easy and available credit, low interest rates, toxic mortgages, and scant regulations. This means that there were trillions of dollars embedded in the risky mortgages throughout the system. As the mortgage related securities got sold to the investors around the world, packaged and repackaged, there was a lot of money embedded in the risky business. Markets and financial institutions that had been exposed to these mortgages and that had borrowed heavily against them suffered losses worth billions of dollars in the mortgages, as well as their related securities. The losses were magnified by synthetic securities and other derivatives not only in the US, but also around the globe. Through this, the trading ground was brought to a halt and the stock market plummeted, plunging the economy into a deep recession. The effects of the financial crisis were universal mainly due to the financial markets being globalized, as well as the existence of technology, which transformed the speed, efficiency and complexity of financial transactions and instruments. Many great economies reported the worst market declines after the twin towers’ crisis of September 11th,

History of Maclaurin Series

History of Maclaurin Series MACLAURIN series is the expansion of Taylor series about 0. So we can say that it is a special case of Taylor Series. Where f (0) is the first derivative evaluated at x = 0, f (0) is the second derivative evaluated at x = 0, and so on. Maclaurin series is named after the Scottish mathematician Maclaurin. In mathematics, the Taylor series is a representation of a function as an infinite sum of terms calculated from the values of its derivatives at a single point. The Taylor series was formally introduced by the English mathematician Brook Taylor in 1715. If the series is centered at zero, the series is also called a Maclaurin series, named after the Scottish mathematician Colin Maclaurin who made extensive use of this special case of Taylors series in the 18th century. It is common practice to use a finite number of terms of the series to approximate a function. The Taylor series may be regarded as the limit of the Taylor polynomials. HISTORY Colin Maclaurin Born: Feb 1698 in Kilmodan (12 km N of Tighnabruaich), Cowal, Argyllshire, Scotland Died: 14 June 1746 in Edinburgh, Scotland Colin Maclaurin was born in Kilmodan where his father, John Maclaurin, was the minister of the parish. The village (population 387 in 1904) is on the river Ruel and the church is at Glendaruel. EXPANSION Suppose that f is a real function, all of whose derived functions f (r)(r=1, 2,†¦) exist in some interval containing 0. It is then possible to write down the power series This is the Maclaurin series (or expansion) for f. For many important functions, it can be proved that the Maclaurin series is convergent, either for all x or for a certain range of values of x, and that for these values the sum of the series is f(x). For these values it is said that the Maclaurin series is a valid expansion of f(x). The function f, defined by f(0)=0 and for all x ≠  0, is notorious in this context. It can be shown that all of its derived functions exist and that f (r)(0)=0 for all r. Consequently, its Maclaurin series is convergent and has sum 0, for all x. This shows, perhaps contrary to expectation, that, even when the Maclaurin series for a function f is convergent, its sum is not necessarily f(x). The Maclaurin series of a function f(x) up to order n may be found using series [f(x,0,n)].The nth term of a Maclaurin series of a function f can be computed in mathematics using series coefficient [f(x,0,n)] and is given by the inverse Z transform. Maclaurin series are the type of series expansion in which all the terms are non negative integer powers of the variable. Other more general types of series include the Laurent series. Calculation of Taylor series Several methods exist for the calculation of Taylor series of a large number of functions. One can attempt to use the Taylor series as-is and generalize the form of the coefficients, or one can use manipulations such as substitution, multiplication or division, addition or subtraction of standard Taylor series to construct the Taylor series of a function, by virtue of Taylor series being power series. In some cases, one can also derive the Taylor series by repeatedly applying integration by parts. Particularly convenient is the use of computer algebra systems to calculate Taylor series. Maclaurin series for common functions: for -1

The Strange Case of Dr. Jekyll and Mr. Hyde Essay -- Robert Louis Stev

The Strange Case of Dr. Jekyll and Mr. Hyde The Strange Case of Dr. Jekyll and Mr. Hyde, written by Robert Louis Stevenson, is a story rife with the imagery of a troubled psyche. Admittedly taken largely from Stevenson’s dreams, it undoubtably sheds light on the author’s own hidden fears and desires. Written at the turn of the 19th Century, it also reflects the psychology of society in general at the same time when Sigmund Freud was setting about to do the same thing. While Freud is often criticized for his seemingly excessive emphasis on sexual suppression as the leading cause of psychological disturbances, the time period in which he lived was exceedingly strict on what constituted appropriate and inappropriate behavior. Accordingly, Freud hypothesized that the majority of people were obliged to hide their unacceptable thoughts and feelings down in the depths of their unconscious from whence they would inevitably escape from at a later time to manifest in a variety of ways. The Strange Case of Dr. Jekyll and Mr. Hyde illustrates Freud’s theory of repression throughout the entirety of the story and shows the negative consequences associated with this coping strategy. Henry Jekyll is the character who has repressed the most and who consequently suffers the direst of outcomes. In his statement of his experiences leading up to the emergence of Edward Hyde, one anticipates the revelation of some early trauma of a fairly significant scale that would clarify the man’s need to regress to an alternate identity. However, Jekyll’s letter is free from any mention of anything of the sort. He instead emphasizes his â€Å"gaiety of disposition†, and his â€Å"guarantee† of a â€Å"distinguished future,† while steering clear of any descriptio... ...he reveals his struggle as he â€Å"sought with tears and prayers to smother down the crowd of hideous images and sounds with which my memory swarmed against me† (57). His fight with repression was a losing battle as was everyone else’s. They made the mistake of believing that an issue can be buried deep enough in the unconscious to remain hidden forever. Had Freud’s theories been made public a few years earlier they may have realized the irrationality of their actions and that openly addressing troubling material is the only way to resolve it. For as the Strange Case of Dr. Jekyll and Mr. Hyde makes disturbingly clear, small problems can grow into catastrophic ones when they finally break the surface, and they inevitably will as the fog cannot hold forever. Works Cited Stevenson, Robert Louis. Strange Case of Dr. Jekyll and Mr. Hyde. New York: Norton, 2003.

Australian Paper Mfg

The fourth option Is one that focuses on diminishing the environmental impact of Amp's operations. While the fourth option has merit in alleviating environmental concerns, it does not have a costive financial impact on Amp's operations. AMP created four distinct products that serve the specific needs of four consumer segments. These segments include offset printing, copy paper, taprooms, and recycled paper. The respective segments all offer different contribution margins to Amp's operations and vary greatly in their respective growth in demand over the next six years.The key operational decision is one that affords AMP the flexibility to use additional capacity to meet the growing demands of the most profitable sub-segments of the uncoated fine paper market. Conclusion AMP should choose the option outlined by the group general manager that affords the most flexibility to meet the growing demand in the uncoated fine paper market. That being considered, AMP must also meet the predeterm ined returns required by its parent corporation, Amoco.These targets are required for the release of capital to AMP, and while Amoco has set minimum return thresholds, AMP should strive to create the largest return on investment to its parent company. Option 1, described in the Appendix, satisfies this obligation to Amoco and allows AMP the most flexibility In using Increased capacity. This option also allows AMP to return considerable cash flow over the five year period without overextending Its operations beyond the market demand.Identification Key operations generalness They key operations challenge for AMP is the need to adapt its operations strategy in order to expand its capacity and meet the growing demand in the uncoated fine paper market. AMP is currently at its maximum throughput capacity and must invest considerable capital to expand its operations. The company is contemplating several different courses, each with valid business context, and must ecocide which option allo ws AMP to best meet the growing demand while maintaining and developing further competitive advantages.Operations Strategy Amp's operations strategy focuses on superior customer service and quality compared to its competitors in the fine paper industry. AMP made the decision to enter the uncoated fine paper market in 1987 and used its experience in paperboard manufacturing to Jump start this expansion. As the success of Amp's fine paper production ramped up, the company deemphasized its dependence on the paperboard market. This business decision influenced Amp's operational decision o invest in efficient technology that allowed it better quality and cost advantaged compared to its competitors.Furthermore, AMP opted to vertically integrate its operations to include pulping for non-recycled paper and the collection of used office paper in order to gather raw materials to compete in the recycled paper market. Customer Needs AMP competes to satisfy its customers' needs of quality and en vironmental performance. The company invested considerable resources in state of the art equipment that provides superior fine paper via four distinct offerings: Printing, Darting, CopyRight, and Right.Printing was designed to satisfy the offset printing needs of businesses, Darting was designed to suit form creation, CopyRight was created for everyday copying, and Right was a recycled office paper offering targeted at the environmentally conscious customer. Each of these products met the specific quality standards of its target customers. AMP utilized superior technology that created a higher quality paper than any of its competitors. Amp's investment in more efficient technology also paid off in satisfying the environmental considerations of its customers.The processes and equipment that AMP used rated fewer organogenesis than the old machines and processes of Paper Company of Australia (PICA), Amp's chief competitor. Furthermore, Amp's investment in Right scored the endorsement o f the World Wildlife Fund for its respect for and positive impact on the environment. This coupled with Amp's initiative of the â€Å"AMP Office Paper Chase† (Upton, 1993, p. 13) placed the company well ahead of its competition in terms of satisfying the environmental performance needs of its customers.Business context Tort Immediate Decision The market for uncoated fine paper was projected to grow at a rate of 6. 5% annually for the next ten years. The market for copier paper alone, a sub-segment of uncoated fine paper, was projected to grow at a rate of 10% per year for the next decade. The CEO of AMP stated â€Å"If we sit still, we'll get hurt sometime before the year 2000. Whoever takes the next big step will have it made in Australia†¦ If PICA decides to expand†¦ What will their net increase be† (Upton, 1993, up. 15-16)?In addition to these financial considerations, AMP and the Australian paper market at large continue to face mounting pressure from env ironmental groups that are opposed to any further expansion of the paper industry. Environmentalists have urged paper manufacturers to â€Å"think globally, act locally' (Upton, 1993, p. 16) and to â€Å"reduce first, reuse second, and recycle third† (p. 16). In order to either satisfy the requests of the environmentalists or to contradict their wishes, AMP must make an operational decision sooner rather than later to avoid these mounting pressures.Analysis and Evaluation of Critical Decision Factors Competitive Analysis AMP has quickly established itself as the growing force in the domestic uncoated fine paper market in Australia. Its chief competitor is Paper Company of Australia PICA). PICA dominated the Australian uncoated and coated fine paper market for many years with virtually no domestic competition. Pica's processes and equipment are out-of-date and still rely on machinery that was manufactured in the sass.PICA also forced its customers to purchase its products thr ough merchants, while AMP developed a direct sales approach with customers. The secondary source of competition exists among the imported paper products in the Australian market. Low tariffs allowed for international competitors to enter the market and compete with domestic paper supply. Until AMP opted to enter the uncoated fine paper market, each domestic paper manufacturer in Australia kept to its own markets.Five Forces The rivalry among competing sellers in the fine paper market in Australia is fairly strong because the cost for consumers to switch products is low, the products are weakly differentiated, the competitors are roughly equal in size, many import competitors exist, and there are high exit barriers due to the high fixed costs and capital investments required to enter the fine paper market. The advantages that AMP and PICA benefit from include the rising demand for fine paper in the market ND domestic competition is limited to these two competitors. The threat of pote ntial new competitors is fairly weak in the fine paper market.This is because high barriers to entry exist in the fine paper market, including high economies of scale, experienced-based cost advantages for existing firms, high capital requirements to enter the market, and restrictive environmental policies on paper contest new entrants and the existing members generally stay in their own lanes. The potential risks associated with new entrants to the market include the rapidly growing demand for fine paper and that existing industry members could make operational changes to concentrate on the growing recycled paper segment of the fine paper market.The threat from other firms offering substitute products in the Australian fine paper market is very low. Virtually no substitutes exist for paper, and at this time, the business and personal computer market is Just beginning to take shape. Supplier bargaining power in the Australian fine paper market is also very weak. This is because both AMP and PICA have vertically integrated their operations. AMP controls its own foresting, pulp mills, and paper manufacturing plants. While he foresting areas are limited, AMP has utilized a replanting strategy which creates more trees than it presently uses in its operations.Therefore, there is no need to use outside suppliers for its operations. The bargaining power of buyers is only a moderate risk to AMP and the Australian paper market. Buyers have limited power because the cost of switching products is low and the products are generally undifferentiated. However, the buyers are small and numerous relative to the sellers in the market, buyer's information regarding sellers is limited in quantity and quality, ND buyers are generally not price sensitive in this market because paper purchases are a small part of the total purchases and cost structure of most organizations.STOW Analysts The STOW Analysis for AMP reveals the following: Strengths ; Highest quality domestic paper prod ucts ; Most efficient domestic paper-making technology with customers ; Direct relationships ; Focused products on four distinct customer segments ; Satisfy customer needs of quality and environmental performance ; Part of a larger company (Amoco) with ability to invest capital in growth ; One of only two domestic fine paper manufacturers in country strength in fine paper processes Right paper product Weaknesses ; Expertise in paperboard has translated to ; Endorsement of World Wildlife Fund for ; Relatively new to the fine paper market ; Brands/products not as well-known as heritage market brands Insufficient capacity to meet growing demand ; High expansion costs/capital required ; High fixed costs Opportunities ; AMP Office Paper Chase initiative to gather more recycled paper ; Ability to expand Ana capture greater snare AT growing Tine paper market ; Recycled paper market growing with support of environmentalists Non-chlorine bleaching process technologies available ; PICA is in the corsairs of environmental groups Threats ; Mounting pressure against expansion from environmental groups Possible legislation/litigation against manufacturing processes ; PICA may invest in new technology/opt to expand its operations ; Import competitors may create newer, higher quality, and/or low cost products to gain market share ; New competitors, domestic or international, may enter the market ; Disease that affects trees/replanting efforts Financial Analysis AMP had no presence in the uncoated fine paper market in 1986. I Long-term Uncoated Fine Paper Market in Australia (000 tones) 11986 1 I Category I Forecast I Demand I I Continuous Forms I PICA I Make Share I Imports I I Category I Demand I I Offset Printing 144 178 16 17. 7% I Copier 10 1150 166 144. 0% 1302 195 I I Recycled 131. 5% I 130 123 176. 7% I Total Amp's contribution margin per product is driven first by its recycled paper, then its copier paper, followed by offset printing paper and continuous forms.Copier paper comprises the largest percentage of Amp's manufacturing, followed by offset printing, continuous forms, and recycled paper, respectively. Contribution Margin for AMP in I 11989 I Tones I Produced 117,000 | 28,000 125,000 | 7,000 I Contribution I per tone | $460 1260 1490 1610 I Total Contribution I Share 7820,oho 124. 7% 123. 0% 138. 7% 113. 5% I I Copier I I Total The group general manager of AMP outlined four potential capital projects in the case study. Each of these options and their respective costs relative to the capacity they provide are outlined in the table below. Option 1 provides the best cost per tone AAA t 01 IANAL capacity galena AMP. Upton 3 proposes no allotment capacity Tort I Evaluation of capital expenditures and options I Lipton 1 I I Machine 3 at Marble expanded from 70,000 to 100,000 tones for $MOM I Capacity may be used for expansion of any fine paper product production (installation time) 30,000 additional capacity I I Unknown: Time from investment to I Additional capacity Capital required 1,166. 67 I Price per tone of I Lipton 2 I Fairfield expansion from 7,000 tones to 1 5,000 tones for $MOM I Capacity may be used for expansion of recycled paper 8,000 2,250. 00 I Lipton 3 Investment in technology to reduce organogenesis has no impact on Amp's capacity or throughput respectively, with no return on investmentI Requires $MOM and $MM I | $MOM investment would reduce throughput by 5% I Lipton 4 I I Investment to purchase/ install new paper machine with 150,000 tones capacity for $MOM I I Capacity may be used for expansion of any fine paper product I lunation: cost of new pulp mill associated with this project, return garnered from selling excess pulp capacity, I Demand for coated paper market 1 50,000 I Capital required 2,333. 33 Price per tone AT allotment capacity Alternative Recommendations Option 3 from the financial analysis has been eliminated, as it offers no additional capacity. Because additional capacity represents the lar gest opportunity for AMP, only capital projects that yield greater capacity should be considered at this time. The remaining three options and a combination option are presented in the table in the Appendix. Recommendation and Plan of Action It is recommended that AMP utilizes Option 1 immediately.Option 1 is the only option that provides a near-immediate increase in capacity while satisfying Amos's requirement (Amp's parent company) off 20% rate of return. The first option provides over $32 million in positive net present value and a 36. 1% internal rate of return over the course of the next five years. Option 1 also yields the most flexibility in satisfying the growing demand in the uncoated fine paper market. Option 2 does turn a positive net present value of $1. 8 million for AMP, but only provides a 10. 67% internal rate of return. Because the project only yields an additional 8,000 tones of capacity, it cannot satisfy the rate of return requirements of Amoco.The third option r equires the largest outflow of capital and produces the highest level of capacity. However, market demand is insufficient to Justify this capital expense at this time. This is further supported by the negative net present value and negative rate of return calculations. Option 4 combines the first two options, in which case the combined capacity and capital outlay collectively satisfies the required return for Amoco. However, the net present value and the internal rate of return are lower with the combined option than the first option. Competitive Advantage If AMP acts on the recommendation to move forward with Option 1, it will gain the competitive advantage of capacity.However, even with the added capacity granted y Option 1, AMP can only expect to reach parity with the capacity of PICA. This is supported by Pica's current output of 108,000 tones of uncoated fine paper and Amp's current output of 77,000 tones. With neither domestic competitor in position to take full advantage of t he market's growing demand for uncoated fine paper, which will reach 305,000 tones by 1995, import competitors may gain the largest competitive advantage. ‘s principle competitive advantage In ten market Is ten quality AT Its products Because AMP has invested considerable capital into newer technology than PICA, it is n a better position to continue this domestic lead over its rival.Similarly, Amp's investment in more efficient technology has placed it in a better position to deal with the environmental concerns associated with paper manufacturing. Conversely, Pica's outdated technology and processes create more pollution and have caused it to become the target of environmentalist groups. Impact to Business, Customers, and Competitors If AMP is able to enact Option 1, it stands to gain over $15 million in additional cash flow per year, in addition to $32 million in positive net present value over the course of five years, and a 36. % return on its investment. This increase in capacity will also allow AMP to match the output of the market leader, PICA.The customers of the Australian paper market stand to benefit from Amp's additional capacity in terms of quality, availability, and environmental performance. AMP uses more efficient technology to create higher quality products. The increase in capacity from AMP will allow these products to be available to more consumers. Amp's emphasis on recycled paper manufacturing will also help to satisfy the growing demand in this segment and assuage environmental concerns about increased domestic paper manufacturing PICA will be impacted, at least short term, by the increased capacity created by AMP through the utilization of Option 1. This increased capacity will allow AMP to continue its momentum in gaining market share. However, the uncoated fine paper market is growing quickly.By 1995, even with the utilization of Option 1 by AMP, neither PICA nor AMP will have sufficient capacity to meet the market demand for unc oated fine paper. Therefore, import competition will also have a strong advantage in gaining market share. The only way to prevent the market demand increases from benefiting international competitors is for AMP, PICA, or another domestic competitor to considerably expand capacity and/or enter the uncoated fine paper market. AMP must act quickly to continue its growth in the uncoated fine paper market. The market is expanding rapidly, and with both AMP and PICA operating at full capacity the market is ripe for the company that can create it. Option 1 is the most logical operational choice for AMP that also makes good business sense.Option 1 quickly expands its current capacity by 30,000 tones per year in the most versatile ill that can use the capacity to meet any demand that arises in the market. Adding any additional options presented brings down NAP and AIR for the company. However, AMP should closely monitor the uncoated fine paper market for the next several years Ana reevaluat e ten expected level AT mean IT . ten mean accelerates at a faster-than-expected pace, or once demand has reached a level in which it becomes possible for AMP to Justify the significant capital investment of a new pulp mill and large capacity machine, it should consider expanding its capacity to take advantage of this growing demand. References Upton, David. (December 13, 1993). Australian Paper Manufacturers (A). Harvard Business School. 9-691-041.

buy custom Public Smoking essay

buy custom Public Smoking essay Public smoking exposes non-smokers to cigarette smoke. It occurs involuntarily and is known as a secondhand smoke (Romp, 2011). Secondhand smoke has various health hazards to people who do not use tobacco (Christensen, 2003). In some circumstances, its effects are similar to those experienced in smokers. Secondhand smoke in enclosed places has almost same effects as smoking. It results in involuntary smoking and thus causing detrimental health effects. Tobacco affects people in varying ways. This occurs because human bodies react to foreign substances differently due to the differences in the genes (Oaks, 2001). Either way, effects of secondary smoke should be avoided since it occurs involuntarily (Kabat, 2008). Many of the non-smokers do so voluntarily. They do so due to various reasons most of which are health related. Bans on public smoking thus should be implemented to protect innocent people from smoke related health dangers (Romp, 2011). Various health complications, which may even lead to death, are caused by secondhand smoke. Effects in infants Severe health effects occur in infants because of secondhand smoke. This is attributed mainly to their tender bodies, which cannot withstand the smoke (Oaks, 2001). These effects are so serious that they even lead to the death in some cases. A myriad of complications occur in infants because of public smoking (Kabat, 2008). Apart from causing death, effects of the secondhand smoke cause various detrimental consequences (Christensen, 2003). Some of these effects affect the individual even in adulthood. Secondhand smoke increases risk of asthma in infants. The smoke affects the respiratory system and thus causing asthmatic reactions (Romp, 2011). Asthmatic children, who are exposed to smoke, experience more serious asthmatic conditions. This occurs because of the chemicals in the smoke, which interfere with respiration (Romp, 2011). Serious asthmatic attacks can lead to death in infants. Secondhand smoke triggers such attacks and thus may lead to death of infants. Infants in families where smoking occurs get such attacks more often than in families of non-smokers. It also results in sudden infant death syndrome (Oaks, 2001). The smoke causes coplications in the lungs resulting in death. This is very common in the US and other countries where smoking is widely practiced. The syndrome may also occur due to a combination of complications in the system of the infant (Romp, 2011). The chemical in the smoke triggers these complications. Secondhand smoke causes over four hundred deaths of infants in the US per year (Kabat, 2008). This unwanted loss of innocent lives calls for action against the secondhand smoke. This can be reduced by banning public smoking hence such bans are welcome. The smoke exposes these young ones to the lung infections (Romp, 2011). These result in diseases such as bronchitis. These diseases cause serious health conditions, which are even fatal to infants. The infections increase the risks of contracting tuberculosis in infants (Christensen, 2003). Various infections thus occur because of the lung infections. Even not taken care of, these infants may end up dying. It also causes impairment in the breathing system. This occurs mainly because the smoke has the effect of slowing the growth of the lungs (Kabat, 2008). The smoke has other various effects in infants. It is known to cause allergies in infants. They occur due to the reaction against chemicals such as nicotine present in the smoke (Romp, 2011). It also affects the nervous system of the young (Kabat, 2008). This causes nervous disorders, which are carried on even to the adulthood. These may cause difficulties in learning and coordination as well. Its effects are also known to cause the middle ear infections. This is related to the effects caused by the smoke to the lungs. Such serious health issues cannot be overlooked. This calls for bans on public smoking since it will help to reduce such cases. Smoke is a major cause of the cancer today. It is mainly associated with lung cancer (Oaks, 2001). It also causes the breast cancer and more so on women who have not yet reached the menopause (Kabat, 2008). Secondhand smoke is a significant contributor of cancer cases. Passive smoking damages lungs of non-smokers leading to complications, which result in cancer. This is attributed to chemicals present in the smoke, more so nicotine (Christensen, 2003). It damages the lung tissues resulting in cancerous cells. Passive smoking is also known to be a major cause of brain tumoors in non-smokers. Cancer is difficult to cure particularly in its later stages. Today cancer is one of the major killers and most deaths are smoke related. This calls for ban of public smoking to protect those who do not use the product (Oaks, 2001). Secondhand smoke results in coronary diseases in non-smokers. This occurs mainly to those exposed to the smoke in enclosed places. Smoke is known to cause obesity and thus resulting in the heart complications (Kabat, 2008). This smoke also increases the risk of stroke upon exposure. Stroke causes deaths and thus involuntary smoke may result in deaths. The smoke also increases the heart rate in people particularly in those with heart problems (Kabat, 2008). This increases the risk of heart attack and deaths of people exposed to the secondhand smoke. Passive smoking causes premature birth (Oaks, 2001). This occurs when a mother is exposed to the smoke while pregnant. Premature births may be a reason of the death of newborns. Passive smoking of pregnant mothers also leads to the birth of underweight babies. It also affects the spine of the fetus during its development. This results in back pains of the victims during their adulthood (Oaks, 2001). Tobacco business is known to create huge revenues to governments. However, the gains are eroded by the health implications of smoking. Cancers and other diseases caused by smoking are difficult to treat (Christensen, 2003). They require expensive equipments thus call for significant investments. A big fraction of health budgets in many countries are devoted to treatment of these diseases. To reduce these economic effects, ban on public smoking is needed. This will reduce the number of such diseases hence saving the governments money (Kabat, 2008). Passive smoking has various health effects to non-smokers. They are similar to those experienced by smokers. This results in people involuntarily suffering from smoke related diseases. These diseases have negative impacts to human health (Kabat, 2008). They lead to millions deaths annually in various countries. They also account for large amounts of medical expenditure. I therefore agree that smoking in public places should be banned because of the health risks for non-smokers. Buy custom Public Smoking essay

NHC The Importance of a Human Resource Manager

NHC The Importance of a Human Resource Manager In a poor community one of the most important things to have is a health facility. Health is wealth as the saying goes, a simple statement but true. A successful career and all the material wealth that comes with it is incomparable to health. But poverty provides barriers for those who are not insured and could not afford to pay the fees of a medical doctor or avail of the health services of a private clinic.Advertising We will write a custom case study sample on NHC: The Importance of a Human Resource Manager specifically for you for only $16.05 $11/page Learn More Thus, in poor places like North Suburbia it is imperative to maintain the Neighborhood health clinic (NHC). However, the NCH is plague with monetary and employee-related problems. There are many solutions that NHC leaders can consider but it can be argued that hiring a competent human resource manager is the most effective solution that can create an immediate positive effect. The Trouble at NHC There was a time when North Suburbia was an attractive place to live. Due to an economic boom in the 1980s, Caucasians, African-Americans, and Hispanics began to replace the American-Indians that used to dominate the region. After a while, and because of significant shifts in the economic climate of the place, African-Americans became the majority. However, this trend did not last for long because high cost of living and expensive housing drove many away and the vacuum left was soon filled in by Hispanics. The only common denominator is that most of the residents are poor regardless of their ethnic background. Poverty easily creates a chain reaction of negative effects. The workload increases but the patients that come to NHC cannot afford to pay the bills. The NHC cannot run on good will and compassion alone. It must have a steady cash flow in order to buy medicines, purchase necessary equipment and pay for the wages of the health workers. Thus, the members of the board and top lea ders of NHC must also divide their time to not only manage the facility but also to raise funds for the health center. But aside from the lack of funds other pressing concerns threatens to shut down the NHC. There is a culture and communication issue. There is a need to have equal representation in terms of ethnic composition of the work force.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More If NHC fails to attract African-American workers then the members of the black community would not be encouraged to use the services of the said facility, thinking that the place is run by Hispanics. If the situation is reversed the same thing will happen to the sentiments of the Spanish-speaking members of North Suburbia, they too will feel uncomfortable in availing the services of the NHC. The most sought after members of the community that should work in the health center are African-A mericans; however, they are some of the most unreliable groups of workers that can be found at NHC. These are undependable workers because they are the byproduct of an environment struggling with a high crime rate, gangs, and drug use. According to one health officer: â€Å"some potential employees also had criminal records, were recovering from problems with substance abuse or had complicated family issues that could potentially interfere with their work schedules† (Denend, 2005, p.65). The situation calls for an expert in human resource management. It is of great importance to upgrade the workforce and the leadership core of NHC, nevertheless, â€Å"despite the tremendous need for training, NHC had been limited in the amount of time and money it devoted to staff development† (Denend, 2005, p.65). There must be continuous training to update the skills of the health workers. At the same time it is also crucial to bring them to a level of maturity and confidence in orde r to minimize the risk of errors. Most Effective Solution At first glance the root cause of the problem is poverty and the lack of funds. But in truth these are social issues that NHC must not focus on. Surely it is important to increase the earning capacity of the members of the community but the main task of NHC is not to stimulate the economic recovery of the said region. At first glance it seems that members of the board must work harder when it comes to fund-raising endeavors. But weighing all the problems there is one action that can address a major portion of the issues. The leaders must put their heads together to attract and hire a competent human resources manager.Advertising We will write a custom case study sample on NHC: The Importance of a Human Resource Manager specifically for you for only $16.05 $11/page Learn More The core problem was echoed by one employee who said, â€Å"There’s no HR here, so everything goes to management† (Denend, 2005, p.66). Imagine the confusion and the burden carried by the officials of NHC when they try to put out fires without solving the root cause of the troubles that they face. They have to realize quickly that even if they raise funds, the money will be wasted on hiring the wrong people and the added cost of errors in the workplace, not to mention work-related violence, can close down the NHC. Members of the board must remember that there is a close connection between employee performance and customer satisfaction (Buttle, 2004). This is the domain of an HR manager. They are able to deal with an assortment of employment problems. The first order of business is to develop the correct strategies in order to hire the right personnel. It is therefore imperative to hire a competent HR manager because the HR department acts like a filter that will sift through the application data, in order to choose the right candidate for the task at hand. It is important to realize that recru itment processes and strategies must be enhanced to adapt to the challenges faced by the community (Buttle, 2004, p.9). The HR manager must learn to use information to be able to predict to a certain degree that an applicant possess the right characteristics suited for the job. A competent HR manager possesses the right qualification to provide the necessary training for the employees. A competent HR manager also understands the ethical issues that are in existence. Therefore, the hiring process as well as the methodologies used for training the employees must be carefully studied so that there would be no complaints from the community. Nevertheless, it is not enough to hire the right people and train them; an effective motivation program must also exist.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More HR managers know the value of motivation and the need for employees to work at the highest levels. They are aware that motivation enables health workers to strive for a higher standard of service excellence (Moynihan Pandey, 2007, p.803). HR managers are trained to develop and maintain a system of monitoring in order to determine the performance of the members of the staff. They know how to detect a significant drop in performance levels and when that occurs a competent HR manager is also capable of raising-up the standards once again. HR managers must work closely with the management team at NHC to pinpoint proven methods of motivation so that it will meet changes in the community and at the same time inspire the workforce (Boella Goss-Turner, 2005, p.42). The members of the board and other managers are focused on the medical aspect of the health center and can easily neglect the needs of the workers. The need to motivate employees is imperative in every form of business but in t he case of NHC it is a matter of life and death. It is not just about profit but the survival of the community. Without a reliable workforce, the health center will be forced to shut down. Motivation is the key but it is not a byproduct of wishful thinking, it is the result of careful planning. It requires specific knowledge and experience on how to manage the human resources aspect of the NHC. Conclusion It is easy to understand why the members of the board focused on raising funds. Without a sustainable source of income the NHC can close down in a year or two. However, a focus on the monetary aspect of the problem will never solve most of the issues because at the core of the problem is the lack of management expertise, especially in the area of human resource management. Even if the said facility has access to money, the current crop of employees are unable to maximize it to help those in need. Tardiness, errors in the workplace and unsatisfactory service easily defeat the purpos e of the NHC. The goal is to help people and therefore aside from the need to purchase medicines and equipment it is imperative to have well-trained and well-motivated health workers doing their job. The most important step is to hire a competent HR manager in order to increase the efficiency of the NHC and reduce its overhead costs so that the funds can be stretched even further to provide service for those who are desperately in need of medical care. References Boella, M. Goss-Turner, S. (2005). Human Resource Management. Oxford: Butterworth-Heinemann. Buttle, F. (2004). Customer Relationship Management. Oxford: Butterworth-Heinemann. Denend, L. (2005). Neighborhood Health Clinic: Serving the Underserved in a Complex Environment. CA: Stanford Graduate School of Business. Moynihan, D. S. Pandey. (2007). Finding Workable Levers Over Work Motivation: Comparing Satisfaction, Job Involvement, and Organizational Commitment. Administration and Society, 39(7), 803-832.

Production of Robot Model SANR Term Paper Example | Topics and Well Written Essays - 1250 words

Production of Robot Model SANR - Term Paper Example The firm that is analyzed in the paper is SANR, a European leader in machinery production with an objective of availing cutting-edge solutions to various end user needs for a long time. Opening the new product line within the current capacity not only presents competitive promises of the modern technology standards but also opens unique chances for portfolio diversification. In the initiation of the new product line, the company aims to achieve certain market driven objectives as outlined below. i) Keep up with the pace of smart technology experienced in modern gadgets while maintaining its work mechanization tradition ii) Venturing into high-end programmable products iii) Penetrating exciting market segments iv) Making relevant technology contributions to business Over and above its main objectives, the organization has yearly objectives. These are as outlined under: Aims of SANR in the first year - Let people know the product - Establish itself as a reliable business - Sell at least 15 robots -Sell at least 6 unites within the first half of the year - Rest of the year 9 robots Aims of SANR in the second year -Sell at least 35 robots - Upgrade the robot by adding new functions including a house protection system. An alarm, for example. Aims of SANR in the third year - increase price per unit to 200,000 Pounds - open new stores in Dubai & Paris - Develop new robots in new format - Sell over 150 units per year ... An alarm, for example. Aims of SANR in the third year - increase price per unit to 200,000 Pounds - open new stores in Dubai & Paris - Develop new robots in new format - Sell over 150 units per year The Business Opportunity The unique aspect of the opportunity that the launch of the product is likely to enjoy mainly depends on the excitement created by the various products under the brand SANR Robot. Under the SANR robot brand, the company will present various innovations offering exciting mechanization to seven different end users. The main robot products will include; office personal assistance, massage services, office calls response, hair washing, skincare, cleaning and food and drink service. It therefore follows that the wide spectrum of target markets presents a wide range of business opportunities. According to the initial production, the product launch will target office solutions for personal assistance and call centre solutions, followed by other commercial robot products namely cleaning and beauty. The final launch will include the food and beverage market solutions, with customized use such as by leading food outlets such as the McDonalds on whose recommendation the production segment is hugely dependent. In terms of the opportunity presented by the use of the capacity achieved by SANR in the operations of its machinery production business, the new product faces a better survival chance than when the plant is a new distinct aspect. As an illustration, technical capacity currently available will only require reorganization and deployment with little additions. Alternately, having an established market presence through other various machinery lines that SANR deals in is an added advantage for the

Leading Change through Integrated Product Development Assignment

Leading Change through Integrated Product Development - Assignment Example The success or failure of a product purely depends on the customers. A product would retain its market if only if it meets the expectations of the customer. This clearly reveals that a product’s lifetime is in the hands of the users. Some products fail, even if they are manufactured by considering the requirements of the customer. The reason is that it might not be usable for the specific user group to which it was intended to be. The target group must be decided well in advance to ensure that the product is developed particularly for that user group. The goal of a product manufacturing company must be to prepare products that are suitable for the intended user group. This goal can be achieved by implementing certain unique techniques which makes the process easier. These techniques, in turn, specify the ways in which a product can be developed to suit the target group. This will ensure that the product serves the intended purpose. Instead of changing the way in which a product is developed, the companies can implement these techniques after which they can be sure of achieving their mission. An organization generally creates and develops a product based on the customer’s requirements. Once the client’s requirements are received the product is developed. A product cannot be developed without a well-defined set of principles. (Rainey, 2005) This is accomplished using product management and its techniques. Product management is a complete set of techniques and principles that define the way in which a product should be developed. Implementing these principles eases the process of product development and marketing. These principles are implemented to manage initial requirements, costs of the product, allocation of resources and managing risks that may arise in the product development process. Management defines the way in which a product must be developed and proposes certain strategies and planning procedures.

Ethos, Logos, Pathos Assignment Example | Topics and Well Written Essays - 250 words

Ethos, Logos, Pathos - Assignment Example In his speech â€Å"I have a dream†, he stated firmly that all men were created equal despite other social constructions such as race or color. He swayed and captured his followers by using three devices which include ethos, logos and pathos (Braet, 1992). He represented the ethos quite well in his speech which was his credibility in the speech. Being an African-American, he and other Negroes could undergo various discriminations. He stood firm to change people’s views by giving real examples for the people to judge their conditions of sufferings. Braet (1992) asserts that the rhetorical device of logos which refers to reasoning is another style King made excellent use of. In his speech he narrated the history of America and then used this to explain the reason why he gathered people for the speech I have a dream that day as Braet (1992) puts it. By saying that the time to open the door of opportunity to all God’s children, King uses the style of reason to make a promise that all men black or white is guaranteed the right to life, liberty and happiness. Eventually, was the usage of pathos style which is the heart and emotion of the protest in martin’s speech. King used to go to his audience on the same level as they were on and spoke both his heart and that one of the audience (Braet, 1992). The use of emotion was demonstrated when he spoke of freedom, justice and liberty and the level of his voice and gestures would emphasize this

The Dream Giver by Bruce Wilkinson Essay Example for Free

The Dream Giver by Bruce Wilkinson Essay 1) What is my opinion about the statement, â€Å"What you are missing you already have†? I totally agree with it, since I have seen it play out in my life. I grew up in a household of lack thinkers. It was common to hear things like; â€Å"It’s always something,† â€Å"People like us can’t just can’t get ahead,† â€Å"With my luck†¦Ã¢â‚¬  Therefore, most of my adult life I spent chasing something that I thought I wanted. The perfect job, car, situation always seemed to be just out of grasp. I paid for a New age type conference in Scottsdale Arizona. I signed up for a Psychic ability workshop. I came away with a different understanding. What happened was I got seated next to some total strangers. As polite conversations took place, some ah-ha moments happened. I revealed that I do Healing Touch. With that modality, I can attune to a patient’s energy fields. As I described my abilities, strengths and talents, a small group of onlookers appeared. Many made comments like, â€Å"I wish I could do that,† and â€Å"You are amazing†. I also witnessed someone who passed out after a seminar. I responded, and was able to talk to the person who was lying on the floor waiting for EMS. A small group of hotel staff and well-meaning strangers appeared. A physician was there too. However, the doctor was trying to ask the fallen patient many questions about her health history. In fact, the doctor was literally asking the patient a question while she was throwing up. I could not believe it!. As the scene unfolded, I realized that all of my feelings of inadequacy, and thoughts of being an imposter were invalidated right then there. A light bulb went off over my head as I realized that I can be of service. I will know what to do in times of crisis. Furthermore, my emotional sensitivity is actually a blessing in dealing with patients when know one else (even those who are professional caregivers and extremely intelligent) is actually listening to the patient. I have seen many example of my gifts and talents arise when I least expect it. I can fulfill a role and serve a niche. The important part to note is that I need to follow my intuition and not over-think things. All of the gifts, skills and talent have been with me all along. My searching for something I already have seemed ridiculous to me once I realized that is what I’ve been doing most of my life. Now I embrace my abilities. Where is this true in my life? This concept appears when I undertake something new, like a class. Particularly this coaching course. Many time I felt like an imposter, and inadequate. However, as the classes came went, I realized that the skills I have fit in perfectly for becoming a coach. Especially when I pay attention to spirit and energy when I coach. It seems to be a golden opportunity for me to utilize all of my previous academic, work and personal life experiences to be an effective Health Wellness Coach. 2) What do I believe about the statement, â€Å"Everyone has a big dream†? I believe that the statement is true. In fact, I hear snippets of conversations everyday that elude to the dissatisfaction most people seem to have when they talk about their jobs, family life or education. Many people wish they were doing something else. I meet very few people that are doing what they absolutely love. However, most seem to settle for the mundane, safe and secure. What is my big dream? I want to be a successful Healer, Teacher, Speaker, Coach and Author. How am I fulfilling on my dream? I am a practicing Healer by providing Healing Touch to patients at Hudson, WI Hospital. I recently taught 2 classes (Winter Quarter) at the Minnesota School of Business. I also had an article â€Å"Healing Touch† published in Twin Cities Naturally April 2009. Therefore, I am living small aspects of my dream. I hope to make more money at it and be in demand more once I fulfill the Life Coach Practitioner requirements. Then I will feel legitimate and be ready! 3) What was the invisible wall of fear for Ordinary? It was the part of the journey, whereby Ordinary in order to continue, he must turn on back on familiar. This requires breaking through the comfort zone. When have I hit my wall of fear? I was in the Graduate Education program (Ed.D.) at Hamline University in 2001-2003. I felt like an imposter. Especially since my fellow classmates were all elementary school classroom teachers. I could not identify with their mind-set, jargon or profession. Therefore, I created obstacles for myself. What happened? I eventually withdrew from the Ed.D. program. I felt an overwhelming sense of inadequacy and failure. I still do not talk about it much. However, I’ve come to realize that everything happens for a reason and I am better off now for having the experience. 4) When have I been stopped from moving forward by something that was really important to you? My plans for moving forward have been put on hold, by may father’s diagnosis with a chronic health condition. Since he was diagnosed in June of 2007, I have not taken any trips, attended any conferences or explored long-term options on anything. It turns out that my relationship with my Father is very important to me. Furthermore, the role of caregiver, and planner is one that feels good to me. For most of my life, he has provided a stable environment t for me my brother. Now I am privileged to help him. Who rose to the occasion? Who is my Champion (s)? I have many people who support me and champion my activities. Many cousins, uncles, aunts, previous co-workers and classmates. Particularly the Healers in the group. Many people support me. To my surprise, many support my living at home and taking care of Dad. I never have to explain, why I am still living at home with my dad. In fact most admire respect me for this. When people see me, they often ask how my dad is? Similar to when people ask how a spouse is doing etc. For sake of privacy, respect and personal reasons, I am declining to actually name the champions in my life. 5) How similar is Champion’s commitment to being a Border Buster that to being a Coach? Champion wants to help Ordinary break through the opposition. Champion does not want to do it for him, nor instead of him. Therefore, Champion is like a coach due to that philosophy. Coaches help empower the client to come to their own decisions. Coaches do not make decisions for their clients, nor fix them. This is done by helping the client understand a situation. Putting things into context, and broadening awareness. The coach can help their client understand the value in things that may seem undesirable. Turning opposition into opportunity. This helps a client clarify their plans and achieving their dream. 6) What role did Faith play throughout the story? Faith gives Ordinary strength. Faith helps set the path, and reminds Ordinary what is truly important. Faith reminded him that, â€Å"Food enough for the day. Water, when he needed to drink. A path to follow that led to Faith.† The role of Faith also allows the traveler to leave behind baggage of the past. It is no longer needed, no longer serves, and is a hindrance now. What role is Faith playing a role in my big dream? Faith is reminding me to allow things to happen, and give up trying to make things happen. The right person, situation or job will find me when I’m prepared. Things will fall into place in their own time. It is allowing me permission to control the things I can, and accept those that I cannot. It gives me hope that everything is how it is supposed to be. 7) What is meant by unbelief is more dangerous, to a dream, than any giant? Unbelief means taking a risk. If Ordinary turned into unbelief, then the big dream was dead in its tracks. Unbelievers return to the comfort zone and may forfeit any change to strive for their big dream in the future. When has unbelief undermined my dream? I stopped perusing any Ph.D. programs. The disbelief that I could make it through the rigors of taking the GRE, getting accepted and subsequently writing a Ph.D. Thesis research project has stopped me from going any further with it. Therefore, I have settled for teaching undergraduate level college students at second-rate colleges. 8) What truths did Ordinary learn? Everybody has a big dream, it is important and its never too late to pursue it. A big dream never dies. Every Nobody was made to be a Somebody. Wake up to the big dream that God has given you and set out on a journey to achieve it. Face fear as you leave the comfort zone. You will encounter opposition all around. This opposition can actually be opportunity to learn from it. Enduring a season of difficulty will test your faith. The concept of surrender is important to feel one with God. Fight the giants. You can reach your full potential as you achieve your dreams and brings honor to God. When and how have I learned the same truths? I have learned the power of surrender by giving up the hope of finding a job whereby I actually go into work for a company. Any attempts to apply for jobs has proved frustrating. When I gave up the need to plan, I received a call regarding grant money for school, and was offered a temporary teaching job (from an unrelated organization) ten minutes later. Therefore, I was reminded to trust in the ways of God, and stop trying to think my way out of my problems. The struggling to find a job, brought me to the Workforce Center. There I met some individuals that had information. This information led me to a new journey of self discovery and enlightenment. 9) What happened that Ordinary didn’t recognize the big dream when it was right in front of him? The lovely city he had imagined was not his Dream, but a picture of what his Dream would accomplish. The big Dream matches the big Needs of so many people. Therefore, Ordinary’s Big Dream fulfills many people’s needs. He was caught up in the pursuit, that he did not recognize it playing out right in front of him. The busyness of doing helps fulfill the action of carrying out the Big Dream. 10) What was ordinary’s song? It is a song about a special place that everybody has in the Dream Giver’s heart†¦Every Anybody is made to be Somebody Special and accomplish Great Things. What is my song? My song is one of Healing and Helping. My song includes taking my previous work, life, and learning experiences combining them with healing abilities to help those in divine alignment to heal. My song is important for others to learn because†¦ I have learned some valuable lessons by experiencing thing the hard way. I have also changed my views of the world, and am now more in tune to energy. I am a Healer, and apply my ability to help humans and animals in the physical, emotional and spiritual dimensions. My Healing abilities have come about by a series of initiations that have each brought me greater understanding (wisdom) and healing power. I can teach, heal and show others the path to their Big Dream. I am an amalgam of the past, present and future. I meld the feminine and masculine. I embrace the inter-connectedness of all beings. Energy cannot be destroyed, it can only change form. I am sensitive and perceive other’s energy auras. I pay attention to these highly tuned senses in order to help those who come to me for coaching. There is perfection in the divine coincidence which brings me as a Coach and my future Client together to walk through the valley of Transition.