Kimberly Clark-Case Analysis - 2163 Words

Kimberly-Clark Andean Region: Case Analysis July 25, 2011 EXECUTIVE SUMMARY Kimberly Clark (K-C), the consumer products company, has become a market leader in the majority of Latin American markets. Its dominance is attributed to the fact that, unlike its competitors, the company is organized regionally, which allows responsiveness to its customers and more empowerment to the regional teams, giving K-C advantage over its competition. (Anderson) K-Cs Andean region stands out among the Latin American regions because of its performance as well as because of the leadership and management style of Sergio Nacach and the culture that he has put in place in the Andean region. The culture that exists within the Andean region†¦show more content†¦Success factors for one region are obviously not the same for another region; otherwise growth would have been very similar. It is also important to draw attention to Sergio’s background, management style, and actions with respect to the existing Andean’s culture and the four dimensio ns explaining different types of organizational systems and managerial behavior: Power Distance, Uncertainty Avoidance, Individualism-Collectivism, Masculinity-Femininity (Ibarra, 1996). Sergio worked in different functions of K-C during the early parts of his career, such as purchasing, sales, etc. The diverse experience gave him the necessary insight and wisdom to understand the ground level issues faced by each of these teams. After witnessing a general practice of people looking out for themselves, with departments pointing fingers at each other, Sergio understood the importance of building a culture incorporating the company’s goals with individual goals. When Sergio took over the Andean operations, this region was also facing various global issues such as oil and raw material prices increase. Countries in the Andean region were also facing various political and economic issues of their own which included cross-border disputes and military confrontations. In spite of the se issues, Sergio was successful in creating a winning culture through his management style by rolling out some specific initiatives thatShow MoreRelatedDrypers1247 Words   |  5 PagesRetail sales of the diapers market was estimated at $3.9 billion in 1997 where else training pants retail sales was approximately $595 million in 1997. U.S Diaper Training pants Market Retail Sales Source: Exhibit 1 (DRYPERS Corporation Case) However, diapers growth in terms of retail sales increased just about 1.3% over the 4 years period (1994 – 1997). Training pants retail sales recorded an increase of 22.7% since 1994. 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